× Pl▸yably
× Pl▸yably
If William Goodge breaks the world record for running 50 marathons, your order is free. David is on his kit for all 50 states, from the first mile on October 9 to the last one at the New York City Marathon. One runner. One record. The whole order, returned.
Playably funds the rebate, so David runs the campaign without carrying the payout.
Every order placed at davidprotein.com between [September 29] and the start of the attempt on [October 9] enrolls by entering code [GOODGE50] at checkout. Enrollment is tracked on the order from that point, so there is nothing for the shopper to keep or claim later.
Playably funds the rebate at no upfront cost to David. You keep the revenue from every order at full price, and the cost of the campaign does not sit on your books.
If William Goodge finishes 50 marathons in 50 states faster than the current world record, every enrolled order is rebated in full, 100% cashback, paid by Playably. If the record stands, shoppers keep the bars they already wanted at the price they already paid.
David is built on 28g of protein in 150 calories, one spec that people argue about in the comments. A world record is also one number that either falls or does not. The campaign runs on the brand's own logic rather than borrowing someone else's.
David is the sponsor of the attempt, so this is not a borrowed moment. Every state, every leg and the charter flight to Alaska is already a David story. The campaign gives every customer a reason to follow him to the finish line in New York, the city where David launched.
David sells discipline, and two or three marathons a day for more than three weeks is discipline at the absolute limit of it. Tying the payout to the record makes the brand promise literal, and every customer is cheering for the same result David is.
Discipline never tasted so good.davidprotein.com
The campaign takes that line and puts money behind it. If the record falls, one runner's discipline pays for everybody's order.
Bars, shakes and bundles. One code covers the order, whatever is in it.
Everything marked to confirm is open. Nothing here is set.
This page is a campaign concept preview prepared by Playably for David. It is a draft concept and not an offer, and every term above is subject to a signed agreement between Playably and David. It is not affiliated with, sponsored by or endorsed by the New York Road Runners, the TCS New York City Marathon or any record keeping body. All David photography, product imagery and marks shown here belong to David, and the photograph of William Goodge belongs to its owner. They are used only to illustrate this concept.
We will bring the mechanic, the cap options and the creative, and leave you with the numbers behind it.