× Pl▸yably
× Pl▸yably
If a runner sets a new course record at the New York City Marathon, every enrolled David order from the campaign window gets 100% cashback. One race. One number. The whole order, returned.
Playably funds the rebate, so David runs the campaign without carrying the payout.
Every order placed at davidprotein.com between [October 12] and race morning on November 1 enrolls by entering code [RECORD26] at checkout. Enrollment is tracked on the order from that point, so there is nothing for the shopper to keep or claim later.
Playably funds the rebate at no upfront cost to David. You keep the revenue from every order at full price, and the cost of the campaign does not sit on your books.
If a new course record is set at the New York City Marathon on November 1, every enrolled order is rebated in full, 100% cashback, paid by Playably. If no record is set, shoppers keep the bars they already wanted at the price they already paid.
David is built on 28g of protein in 150 calories, one spec that people argue about in the comments. A course record is also one number that either falls or does not. The campaign runs on the brand's own logic rather than borrowing someone else's.
David covered New York in billboards for a bar nobody could buy yet. On November 1 the marathon marks 50 years of the five borough course and takes over the whole city, the single biggest day of the year in the place David already owns the attention of.
David sells discipline, and a course record is discipline at the absolute limit of it. Tying the payout to a record run makes the brand promise literal for one day, which is exactly the kind of thing David's audience screenshots and shares.
Discipline never tasted so good.davidprotein.com
The campaign takes that line and puts money behind it. On November 1, somebody's discipline pays for everybody's order.
Bars, shakes and bundles. One code covers the order, whatever is in it.
Everything marked to confirm is open. Nothing here is set.
This page is a campaign concept preview prepared by Playably for David. It is a draft concept and not an offer, and every term above is subject to a signed agreement between Playably and David. It is not affiliated with, sponsored by or endorsed by the New York Road Runners or the TCS New York City Marathon. All David photography, product imagery and marks shown here belong to David and are used only to illustrate this concept.
We will bring the mechanic, the cap options and the creative, and leave you with the numbers behind it.