Filipino brands · one promise · US Open 2026
A group of Filipino brands, together, making one bold promise. Buy now. If Alex wins the US Open, 100% cashback.
Something is happening
Alex Eala just became the first Filipina to reach the Round of 16 at Wimbledon. She beat Iga Swiatek, the reigning champion, to get there. The whole country watched.
She plays the US Open starting August 30. So here is the idea: a group of Filipino brands, together, make one bold promise to their customers.
The promise
No discount. No gimmick. A real shot at every dollar back, tied to a moment we are all going to be watching anyway.
Why this works
She is the underdog. We are not cheering for the favorite, we are cheering for our own, and rallying a community around her while we do it. When people buy in, they are not chasing a discount. They are buying into the story, and the run.
Get a reason to buy now, and a reason to root hard.
Gets a wave of Filipino brands and shoppers behind her.
A Filipino charity gets a portion of every campaign's proceeds, win or lose.
Get a campaign people actually talk about, plus press.
This is not theoretical. We have run it.
Meta ROAS on the BlackBoxMyCar campaign.
Store sales lift during the campaign window.
Their best Meta campaign in a month. And it was not even a sale.
See it live: blackboxmycar.com/pages/the-magic-minute
Turnkey and completely low lift for you
If Alex wins, PlayAbly pays the cashback directly to your customers. It never touches your books.
PlayAbly handles
You handle
We build the machine. You bring your people.
Where your sales happen
Sold directly on your store, tracked cleanly by a unique discount code.
Customers opt in by uploading a receipt with their name and email. Bonus: that customer data comes back to you, nearly impossible to get on those channels otherwise.
The economics
PlayAbly is paid a revenue share on sales directly attributed to the campaign, tracked cleanly by discount code, so you only pay on sales the campaign actually drives. No campaign sales, no cost.
And a portion of profits goes to our Filipino charity, chosen by the group. We will walk through the numbers on the call.
The timeline
So we have time to build and align on marketing.
The campaign goes live one week before kickoff.
The whole community watching the same moment.
The earlier you are in, the more runway we have to make yours great.
One charity, chosen together
Every participating brand gives a portion of proceeds to a single Filipino charity, chosen by the group.
Let's talk
I am a Filipino founder. I do not get many chances to build something like this for us. This is one of them. If you want in, grab a time and let's talk.
Book a time →[ Book a time · Calendly link goes here ]