★★★★★ Over 18,000 five star reviews

A fifth anniversary cashback

Order your lobster. Get 100% cashback if a Cotton Candy Lobster is caught before 2027.

To mark five years, the brand that found the 1 in 100 million lobster is betting nature does it again. Every customer is in on the catch.

See how it works → Book a walkthrough

A gamified rebate marking Get Maine Lobster's fifth anniversary, built on your own Haddie story.

1 in 100 million A rare cotton candy lobster caught in Maine

1 in 100,000,000The odds that started it all

How the campaign works

One rare catch turns every order into a win.

No discount codes, no margin erosion. Customers pay full price, and Playably underwrites the payout so the upside is pure delight.

Order during the window

Shoppers buy lobster the way they always do, at full price, throughout the promotion.

Window to confirm

Playably covers it

We insure the promise at no upfront cost to you, so Get Maine Lobster carries zero payout risk. Every order is quietly hedged behind the scenes.

Coverage cap to confirm

A Cotton Candy Lobster is caught

If one of nature's rarest lobsters surfaces before the end of 2026, every eligible order gets 100% cashback. The catch makes the news, and your customers cash in.

100% cashback trigger

Why this is the play for you

Your best story, told back as a game.

Get Maine Lobster already owns the most beloved lobster on the internet. This turns that equity into a reason to buy.

You have already done this

Haddie inspired a full SCAD sneaker campaign in 2025. A cashback game is the natural next chapter of a story Mark already stewards, so it lands as authentic, not invented.

The odds are the press release

Every outlet already led with one in a hundred million. The headline writes itself. The company that found the rarest lobster is daring nature to do it again. Near zero payout risk, maximum earned media.

Feel good, and make it cash

People love Haddie because she was saved, not sold. Pair the game with a conservation tie in, and pay real cash back, and you reinforce the exact value you have always championed.

Beauty in nature is meant to inspire.

When Bill Coppersmith pulled Haddie from Casco Bay, Get Maine Lobster did not put her on a menu. She was adopted, and rehomed to a science center to live safely.

This campaign keeps that spirit. A share of the moment can support marine conservation, so the game celebrates the ocean instead of taking from it.

Conservation partner to confirm

A true gift, and a reminder of Mother Nature's true artistry. Mark Murrell, Founder, as told to the press

The reach is already yours

A brand people root for, and a mechanic that converts it.

$82.9M

Lifetime revenue

19,000+

Five star reviews

30+

Playably brands launched

100%

Retention on Playably

CNN

CBS News Newsweek Fox News The Hill

Come back to the table

The same wicked good lobster, now with a reason to celebrate.

Every hero product stays exactly as your customers love it. The campaign wraps around the catalog you already sell.

The mechanics, in plain english

A preview of the offer terms.

Everything below is a working draft. Highlighted items are the details we will lock together before launch.

Cotton Candy Cashback, at a glance

The promise. Every eligible order placed during the promotion earns 100% cashback if a Cotton Candy Lobster is verifiably caught before 11:59 PM on December 31, 2026.
Promotion window. Open and close dates for eligible orders. To confirm
Coverage cap. The maximum total cashback Playably underwrites across the campaign. To confirm
Cashback form. Real cash back to the original payment method, excluding shipping and taxes.
No cost to run it. Get Maine Lobster pays nothing upfront. Playably underwrites the hedging behind the promise.
Where it runs. Open to shoppers across all 50 US states and Canada, void where prohibited.
Trigger verification. A qualifying catch is confirmed by credible public reporting or a verified supplier catch. Definition to confirm
Conservation tie in. A portion of the moment supports marine conservation. Partner to confirm

Draft concept for discussion only. Not an offer, and not final terms. Get Maine Lobster and Playably will finalize eligibility, dates, caps, and verification in a signed campaign agreement before any public launch. Get Maine Lobster and the Haddie story are the property of Get Maine Lobster. Playably provides the campaign mechanic and payout underwriting.