Campaign concept preview, prepared by Playably for KISS
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Nailed it.

The 2027 Grammys, Sunday 7 February

If a woman wins Album of the Year, Record of the Year and Song of the Year, your KISS order is on us, as cashback excluding taxes and shipping. Order by 31 January [to confirm].

Shop KISSCODE: NAILEDIT
Orders in by 31 January [to confirm]
Settled on 7 February
Source: official Recording Academy results

How it works

01

Order with the code

Shop any eligible KISS nails, lashes or hair by 31 January and enter CODE: NAILEDIT at checkout.

02

Playably covers it

Playably funds the cashback ahead of time at no upfront cost to KISS or to you. Your look stays as it is.

03

The night decides

If one woman, or one all women group, takes all three top awards on 7 February, every enrolled order gets cashback, excluding taxes and shipping. If not, nothing changes.

Why it fits KISS

The glam night of winter

Every Grammys look starts with nails and lashes. The biggest beauty night of the winter is a natural moment for KISS.

A new look, a new reason

The 2026 relaunch put 32 nails in every kit and a new shape on shelf. A Grammys night is a reason to try it.

Rare, so it is an event

Only a handful of artists have ever swept all three. When it happens, it is a night people talk about, and so does your shopper.

A nail for every big night

Salon looks at home, no glue, ready in minutes. From the carpet to the couch watch party, the glam is yours.

Kiss Nails Kiss Lashes Kiss Hair
Impress NailsImpress Nails Impress LashesImpress Lashes FalscaraFalscara Kiss Colors and CareKiss Colors & Care

Draft terms

A draft concept, not an offer. Subject to a signed agreement.

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