Because SPF doesn't take a winter break.
Cold outside. Sun still shining. Your skin deserves protection in every season. If New York City gets 5 inches of fresh snowfall on Christmas Day, your KraveBeauty purchase is on us!

Shop your routine in early December. If Central Park wakes up under a white Christmas, your order is covered.
Add Beet The Sun SPF 40 and anything else you crave to your cart and enter CODE: BEETSNOW at checkout.
On Christmas Day, December 25, we check the official snowfall total for New York City.
If 5 inches or more falls, your KraveBeauty purchase is on us, up to $75. If not, you still have SPF on your shelf.
A lightweight sunscreen made to look and feel like your skin, supercharged with beetroot extract. Sun protection without any extra drama.
Snow reflects sunlight back at your skin, so winter days still call for SPF. Make it part of every morning, then let the weather do the rest.
CODE: BEETSNOWDraft concept for discussion, not an offer, and subject to a signed agreement with KraveBeauty. KraveBeauty names, photography and marks belong to KraveBeauty.