Pixies Brew
Your launch plan

From kickoff to Dec 1.

Pixies Brew White Solstice 2026. Your steps and ours, side by side.

Code SOLSTICE, orders Dec 1 to 18 (PT). 100% back as a Promotional Award, up to $150, if 2 in of snow falls in Salt Lake City on the solstice, Dec 21.

Phase 01

Kickoff

Oct 9 to Nov 2

You do

  • Provide Shopify Collaborator Access

    Due Oct 16 · Complete

  • Install Playably App

    Due Oct 23 · Complete

We do

  • Photo-Led Social Frames (4 frames + caption + Stories line), White Solstice

    Due Oct 9 · Complete

  • Code SOLSTICE set up (enrolls the order, no discount)

    Due Nov 2 · In Progress

Phase 03

Build

Nov 24 to 25

You do

  • Approve the onboarding checklist (deck slide 10)

    Due Nov 24 · Not Started

We do

  • Legal T&C Approved

    Due Nov 24 · Not Started

  • Marketing Assets Approved for Compliance

    Due Nov 24 · Not Started

  • Homepage banner, ticker and cart reminder (hidden until Dec 1)

    Due Nov 25 · In Progress

  • Official Rules on both landing pages (hidden until Dec 1)

    Due Nov 25 · In Progress

  • White Solstice feed frames and phone banners made

    Due Nov 25 · Complete

Phase 04

Go Live

Nov 30 to Dec 7

You do

  • Post the feed frames and Stories (captions provided)

    Due Dec 1 · Not Started

  • Send the campaign emails (copy provided)

    Due Dec 1 · Not Started

  • Send the campaign texts (copy provided)

    Due Dec 1 · Not Started

We do

  • Claim Form Page Live

    Due Nov 30 · Not Started

  • Mid-Campaign Performance Review Meeting Scheduled

    Due Dec 7 · Not Started

Phase 05

Keep Going

Dec 22 to Jan 23

You do

Nothing for this phase.

We do

  • Verify Trigger Outcome

    Due Dec 22 · Not Started

  • Sales Lift Analysis

    Due Dec 31 · Not Started

  • Performance Recap & Renewal Strategy Meeting Scheduled/Completed

    Due Jan 12 · Not Started

  • Pay Promotional Awards (PayPal or Venmo)

    Due Jan 23 · Not Started

Your first campaign

What to expect.

Clear expectations now make the results conversation easier later.

01

Align

We agree one main goal and two or three supporting measures.

02

Benchmark

We compare against your own recent sales, and say plainly where a comparison is uncertain.

03

Activate

You confirm the email, onsite and paid support you will put behind the offer.

What to expect

A first campaign shows how your shoppers respond and what to fine-tune. It is not always a sales spike.

What drives results

Traffic, the products in the offer, how much the event matters to your shoppers, creative, targeting, and how clearly the offer is explained.

What Playably provides

Campaign setup, the landing page, approved creative, monitoring, and a results recap.

What you provide

Timely approvals, brand assets, promotion to your audience, and coordination with your team.

What happens next

We review the results together and suggest specific changes for campaign two.

Before launch, together we

  • Agree success measures and the comparison period
  • Write down planned placements and any paid budget
  • Set dates for status updates and the final report
  • Share the campaign rules and shopper-facing copy

Your Playably contact

Seema and Angelo at Playably, on our shared email thread.