Sample Brand
Your launch plan

From kickoff to Dec 4.

Sample offer. Your steps and ours, side by side.

Code SAMPLE. Orders Dec 4 to 10, 2026.

Phase 01

Kickoff

Nov 6

You do

  • Install Playably App

    Due Nov 6 · Complete

  • Provide Shopify Collaborator Access

    Due Nov 6 · Complete

We do

Nothing for this phase.

Phase 03

Build

Nov 24 to 30

You do

  • Confirm Primary Discount Code Setup

    Due Nov 25 · Not Started

  • Email Sequence Implemented in ESP

    Due Nov 30 · Not Started

  • SMS Campaign Setup

    Due Nov 30 · Not Started

  • T&C Page Created & Live

    Due Nov 30 · Not Started

We do

  • Legal T&C Approved

    Due Nov 24 · Not Started

  • Marketing Assets Approved for Compliance

    Due Nov 25 · Not Started

  • Photo-Led Social Frames (4 frames + caption + Stories line)

    Due Nov 27 · Not Started

Phase 04

Go Live

Dec 1 to 7

You do

  • Customer Support Briefed on Promotion

    Due Dec 2 · Not Started

  • Homepage Announcement Placement

    Due Dec 2 · In Progress

  • Organic Social Posts Scheduled

    Due Dec 2 · Not Started

We do

  • QA Landing Page on Mobile

    Due Dec 1 · Not Started

  • QA Landing Page on Web

    Due Dec 1 · Not Started

  • Claim Form Page Live

    Due Dec 2 · Not Started

  • Campaign Monitoring Activated

    Due Dec 4 · Not Started

  • Mid-Campaign Performance Review Meeting Scheduled

    Due Dec 7 · Not Started

Phase 05

Keep Going

Dec 26

You do

Nothing for this phase.

We do

  • Verify Trigger Outcome

    Due Dec 26 · Not Started

Your first campaign

What to expect.

Clear expectations now make the results conversation easier later.

01

Align

We agree one main goal and two or three supporting measures.

02

Benchmark

We compare against your own recent sales, and say plainly where a comparison is uncertain.

03

Activate

You confirm the email, onsite and paid support you will put behind the offer.

What to expect

A first campaign shows how your shoppers respond and what to fine-tune. It is not always a sales spike.

What drives results

Traffic, the products in the offer, how much the event matters to your shoppers, creative, targeting, and how clearly the offer is explained.

What Playably provides

Campaign setup, the landing page, approved creative, monitoring, and a results recap.

What you provide

Timely approvals, brand assets, promotion to your audience, and coordination with your team.

What happens next

We review the results together and suggest specific changes for campaign two.

Before launch, together we

  • Agree success measures and the comparison period
  • Write down planned placements and any paid budget
  • Set dates for status updates and the final report
  • Share the campaign rules and shopper-facing copy

Your Playably contact

Seema and Angelo at Playably, on our shared email thread.