Campaign concept preview, prepared by Playably for Ralph Christian
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Campaign concept · Winter 2026

If London wakes up white on Christmas Day, your watch is free

Buy any Ralph Christian timepiece during the campaign window with the code below. If measurable snow falls in London on Christmas Day, every order in the window gets 100 percent of the product price back. Not a draw, not a discount. Every customer, every dollar.

Enrollment code[WHITELONDON]
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The mechanic

How White Christmas Cashback works

Playably funds the payout. Ralph Christian carries no upfront cost and no balance sheet risk. The trigger is a public weather fact that anyone can check, so there is nothing for a customer to dispute.

Step one

Shop the window

Customers enter the code [WHITELONDON] at checkout on any order placed during the campaign window. That enrolls the order. The price they pay does not change.

Step two

Playably covers it

Playably funds the rebate in advance, so the payout is already covered before the trigger is known. Ralph Christian keeps the revenue either way.

Step three

Snow falls, everyone gets paid

If the trigger settles yes on Christmas Day, every enrolled order receives 100 percent of the product price back. One public fact, one settlement, no claims process.

Why it lands for Ralph Christian

Three reasons this is the right play

The London story they are not telling

Ralph Christian was founded and is designed in London, but the storefront barely says so. A white Christmas is the one weather event Britain watches and waits on every year, so this campaign hands the brand a heritage story it already owns and currently leaves on the table.

It protects the price at the moment that matters most

Ralph Christian has publicly credited its strongest year, up 39 percent, to Black Friday and Christmas trading. That peak is currently bought with 20 to 50 percent off. A rebate that pays back everything creates the same urgency without ever cutting the number on the page.

The catalogue is already dressed for it

Arctic Tundra, Celestial Nova, Frosted Stellar, Emerald Glacier. The winter language is already in the product names, so the campaign reads as a collection story rather than a promotion bolted onto the storefront.

Uncompromising quality. Unrivalled value.

Ralph Christian, in their own words

A campaign that returns every dollar is the clearest possible proof of that sentence. It is the value promise, made literal, for one Christmas.

The collection

Every piece in the window is covered

No tiers, no excluded styles, no minimum spend unless Ralph Christian wants one. The full catalogue can carry the campaign, or it can run on a named winter edit.

The Polaris Chrono Ice, Celestial Nova

Polaris Chrono Ice

Celestial Nova · $399

Covered in full
The Vanguard Carbon Chrono, Arctic Tundra

Vanguard Carbon Chrono

Arctic Tundra · $449

Covered in full
The Ghost Automatic, Transparent White

Ghost Automatic

Transparent White · $399

Covered in full
The Frosted Stellar, Silver

Frosted Stellar

Silver · $399

Covered in full
The Legacy Chrono Ice, Emerald Glacier

Legacy Chrono Ice

Emerald Glacier · $449

Covered in full
The Intrepid Chronograph, Rose Gold

Intrepid Chronograph

Rose Gold · $229

Covered in full

Draft terms

Terms preview

This is a concept, not an offer. Every item marked to confirm is a decision for Ralph Christian, and nothing here is binding until a signed agreement is in place.

Concept
White Christmas Cashback
Enrollment code
[WHITELONDON] To confirm
Trigger
Measurable snow recorded in London on Christmas Day 2026, settled on the published Met Office observation for the agreed station To confirm
Station and threshold
London Heathrow or London City, threshold to be fixed in writing To confirm
Campaign window
Approximately 1 December to 24 December 2026 To confirm
Payout
100 percent of the product price, excluding shipping and tax To confirm
Coverage cap
Per order and campaign caps To confirm
Eligibility
Territories, age and one entry per order To confirm

Draft concept prepared by Playably for discussion with Ralph Christian. It is not an offer, an advertisement or a contract, and it creates no obligation on either party. Final mechanics, window, caps, eligibility and settlement wording are subject to a signed agreement and to legal review in every territory the campaign runs in. Where the campaign runs in Canada it is void where prohibited. Product photography, the wordmark and all trade marks shown on this page belong to Ralph Christian and are reproduced here only to illustrate the concept.

Next step

See it running on your store

Twenty minutes to walk the mechanic, the settlement and what the window would look like on ralphchristian.com.

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