In partnership with Pl▶yably
In partnership with Pl▶yably
Campaign concept · Winter 2026
Families shop Slumberkins during the campaign window and enter one code at checkout. If measurable snow falls on Christmas Day, every enrolled order gets 100 percent of the product price back. Not a draw, not a discount. Every family, every dollar.
Apple TV+ series with The Jim Henson Company
Honoured five years running, 2020 through 2024
Founded by Kelly Oriard and Callie Christensen
From a craft fair table to a national brand
The mechanic
Playably funds the payout. Slumberkins carries no upfront cost and no balance sheet risk. The trigger is a public weather reading anyone can look up, so there is nothing for a family to dispute and nothing for support to adjudicate.
Families enter the code [YETISNOW] at checkout on any order during the campaign window. That enrols the order. What they pay does not change, and the holiday bundles still stack.
Playably funds the rebate in advance, so the money is committed before anyone knows the outcome. Slumberkins keeps the revenue whichever way the weather goes.
If the trigger settles yes on Christmas Day, every enrolled order receives 100 percent of the product price back. One public reading, one settlement, no claim forms.
Why it lands for Slumberkins
Yeti is the creature who teaches mindfulness, noticing what your senses are telling you, slowing down. A campaign about waiting to see what Christmas morning looks like is the same lesson in a different coat. The mascot is already on the shelf, so this reads as a Slumberkins story rather than a promotion bolted on.
Q4 already runs on stacked savings, 30 percent off creatures on Black Friday and tiered bundles at three and five items. A rebate that returns everything gives families the same reason to build the whole collection while the price on the page stays whole.
Slumberkins switched off the majority of its paid social for three months and revenue held, because the creator community carried it. A campaign like this is genuinely shareable news, which is exactly the kind of thing that community already spreads for free.
Caring, confident, and resilient. All feelings welcome.
Slumberkins, in their own wordsWaiting to find out whether it snows is a small lesson in sitting with not knowing. Whatever the answer on Christmas morning, the family has already been given the gift, and if the snow comes they get the money back too.
Already trusted
The collection
No tiers, no excluded creatures, no minimum spend unless Slumberkins wants one. The whole catalogue can carry it, or it can run on the holiday collection alone.
Mindfulness · $58
Covered in full
Mindfulness · $58
Covered in full
Boundaries · $58
Covered in full
Gratitude · $58
Covered in full
Conflict resolution · $58
Covered in full
Board book · $12.99
Covered in fullDraft terms
This is a concept, not an offer. Everything marked to confirm is a decision for Slumberkins, and nothing here is binding until a signed agreement is in place.
Draft concept prepared by Playably for discussion with Slumberkins. It is not an offer, an advertisement or a contract, and it creates no obligation on either party. Final mechanics, window, caps, eligibility and settlement wording are subject to a signed agreement and to legal review in every territory the campaign runs in. Where the campaign runs in Canada it is void where prohibited. Product photography, the wordmark, the creature names and all trade marks shown on this page belong to Slumberkins and are reproduced here only to illustrate the concept.
Next step
Twenty minutes to walk the mechanic, the settlement and what the window would look like on slumberkins.com.