📣 Campaign concept preview · prepared by Playably for Spread The Love 📣
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US Open 2026 · a Playably gamified rebate

If Alex Eala wins the US Open, every jar is free

Fans stock the pantry during the sale window. If Alex Eala lifts the 2026 US Open trophy, every enrolled order gets 100% cashback. Win or lose, everyone gets the love.

Enroll at checkout with code  LOVEWINS  (proposed, yours to pick)

Run this with Playably Buy window: Aug 24 to 29
100% cashback if she takes the title
100% back
NAKED Organic Peanut Butter

10,000+ top reviews

Trusted by fans

2.3M+ pounds sold

Of small batch nut butter

Free shipping

Orders $45+

We give back

Spread The Love Forward

Women & minority owned
Made in the USA
Gluten free
We give back

How the campaign works

1

Fans stock up

During the buy window (Aug 24 to 29), shoppers add their jars and enroll with code LOVEWINS at checkout. You run a normal sale week, at full price.

2

Playably covers it

Playably underwrites the entire cashback payout. No upfront cost, no cashback risk on your books, and setup takes days, not months. You keep every dollar of the sale.

3

She wins, they win

If Alex Eala wins the 2026 US Open women's singles title, every enrolled order gets 100% cashback. If she falls short, fans still have a pantry full of love.

See the full mechanics

Why this is a Spread The Love play

The name is the campaign

Spread the love, literally

Alex Eala is the biggest Filipino sports story in a generation, and every match becomes a rooting moment for millions of fans. A family brand whose whole identity is spreading love, cheering her on jar in hand, is a story that writes its own TikToks.

Bigger carts, happier fans

Built for the stock up

100% cashback applies to the whole enrolled order, so fans bundle. Mix and match jars, hit the $45 free shipping bar, and grab single serve packets for the bag. Rebate campaigns like this have lifted AOV over 50% for other brands.

Zero downside marketing

Every outcome is a win

She wins: you refund nothing, Playably pays the cashback, and your customers tell everyone. She loses: you ran a great sale week at full margin. Either way you built a list of fans who opted in with a code.

Val and Zach, founders of Spread The Love

Food + family + love

Now add a trophy

Spread The Love started as 150 jars of homemade peanut butter, made by Val and Zach as favors for their own wedding. This campaign is that same instinct at scale: back a rising champion, and if her dream comes true, every customer's order comes back to them.

An underdog love story backing an underdog love story. It is generosity as marketing, not a discount, a rooting interest.

Brands run this because it works

Playably gamified rebates are live with DTC brands across apparel, food, and skincare. Recent campaign results:

18.25x
ROAS
BlackBoxMyCar World Cup campaign
+57%
Average order value
vs. standard promo weeks
$0
Upfront cashback cost
Playably underwrites the payout
Your press, our engine. As seen in:
Bon Appetit USA Today Martha Stewart PureWow LA Weekly

The jars fans will be rooting with

Every one of these ships as usual. The only thing that changes is what happens if she wins.

NAKED Organic Peanut Butter

NAKED Organic Peanut Butter

★★★★★
172 reviews
From $14.99
View options
BASIC Cashew Butter

BASIC Cashew Butter

★★★★★
48 reviews
From $17.99
View options
NAKED Peanut Butter Single Serve Packets

NAKED PB Single Serve Packets

★★★★★
38 reviews
From $24.99
View options
UNSALTED Almond Butter Single Serve Packets

UNSALTED Almond Butter Packets

★★★★★
17 reviews
From $24.99
View options

Draft terms preview

A concept draft, not an offer. Final terms are set together before launch and published on the campaign page, subject to a signed agreement.

  • Trigger Alex Eala wins the 2026 US Open women's singles title (final: September 12, 2026)
  • Buy window August 24 to 29, 2026 to confirm
  • Enrollment Promo code LOVEWINS entered at checkout during the window code to confirm
  • Payout 100% cashback on the enrolled order if the trigger hits payout method to confirm
  • Coverage cap to confirm on the walkthrough
  • Eligibility United States to confirm · void where prohibited
  • Alternate entry Mail in entry available, $100 gift card consolation mechanic to confirm

Ready to spread the love?

Thirty minutes with Playably and this page becomes a live campaign on spreadthelovefoods.com, underwritten, wired into your Shopify, and ready before the first serve on August 24.

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