Campaign concept preview, prepared by Playably for U Beauty
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TCS New York City Marathon, Sunday 1 November

If a women's course record is set in New York, a gift from Theo Grace comes with your order

Order by 31 October. If the women's winner breaks the course record of 2:19:51, every enrolled order receives a special gift from U Beauty's partner brand Theo Grace, the personalized jewelry brand co-founded by Nicky Hilton.

Shop the setsCode NYRUN
Orders in by 31 October
Settled on 1 November
Source: official NYRR results

How it works

01

Order with the code

Shop any eligible set or product by 31 October and enter NYRUN at checkout.

02

The gift is set aside

U Beauty and its partner Theo Grace agree the gift ahead of time. Playably runs the campaign. Your routine stays as it is.

03

The record decides

If the women's winner on 1 November beats 2:19:51, every enrolled order receives the gift. If it does not, nothing changes.

Winter, gifting and a long run

The Barrier Set for the cold months. The Icons Set for gifting, with a Theo Grace piece to go with it. New York on 1 November, with a record on the line.

The Barrier SetThe Barrier Set$98 The Icons SetThe Icons Set$348 The SCULPT and Lift DuoThe SCULPT + Lift Duo$198 The SUPER HydratorThe SUPER Hydrator$68 to $168

Draft terms

A draft concept, not an offer. Subject to a signed agreement.

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