⚡️ 100% CASHBACK IF A COURSE RECORD FALLS AT THE NYC MARATHONCODE [RECORDRUN]ZERO SUGAR · 1,580MG ELECTROLYTES · INFORMED SPORT CERTIFIED⚡️ 100% CASHBACK IF A COURSE RECORD FALLS AT THE NYC MARATHONCODE [RECORDRUN]ZERO SUGAR · 1,580MG ELECTROLYTES · INFORMED SPORT CERTIFIED ⚡️ 100% CASHBACK IF A COURSE RECORD FALLS AT THE NYC MARATHONCODE [RECORDRUN]ZERO SUGAR · 1,580MG ELECTROLYTES · INFORMED SPORT CERTIFIED⚡️ 100% CASHBACK IF A COURSE RECORD FALLS AT THE NYC MARATHONCODE [RECORDRUN]ZERO SUGAR · 1,580MG ELECTROLYTES · INFORMED SPORT CERTIFIED

100% cashback if

A course record falls

TCS New York City Marathon / Sunday, Nov 1, 2026 / Every enrolled order refunded

Stock up on hydration during the campaign window with the enrollment code. If the men's or women's course record is broken on race day, everyone who enrolled gets their full order back.

See how it works →Concept terms

Enrollment code [RECORDRUN] to confirm

★★★★★ 4.81 / 5 · 354 reviews

30 day money back guaranteeMade in USAFree avg 3 day shipping

100% cashbackCourse record26.2 milesZero sugarNo crashFewer crampsSustained energySharper focusBetter recoveryTrain longerSteady electrolytesRace day, Nov 1 100% cashbackCourse record26.2 milesZero sugarNo crashFewer crampsSustained energySharper focusBetter recoveryTrain longerSteady electrolytesRace day, Nov 1

The mechanic

Three steps. One shot at a fully refunded order.

Playably runs the campaign on your store. You keep every sale. If the record falls, Playably funds the cashback, not Engineered Nutrition.

01 / 03 · Enroll

Shop with the code.

Customers stock up on Hydration Drink Mix during the campaign window and enter [RECORDRUN] at checkout. The code enrolls the order. No discount is applied.

Window: to confirm

02 / 03 · Covered

Playably covers the outcome.

No upfront cost to EN. Playably underwrites the payout, tracks every enrolled order, and handles the cashback if the trigger hits.

No upfront cost

03 / 03 · Race day

Record falls, everyone wins.

If the men's or women's open course record is broken on Sunday, November 1, every enrolled customer gets 100% of their order value back.

Payout: 100% cashback

The trigger

The Record Run.

The 2026 race is the 50th running of the five borough course. Both records are within reach of the current field, and the women's mark fell just last year.

What has to happen on November 1

Men's record

2:04:58

Tamirat Tola, 2023

Women's record

2:19:51

Hellen Obiri, 2025

Milestone

50th

Five borough running

Race day

Nov 1

Sunday, 2026

Either record broken = trigger met · Source: official race results

Athlete rehydrating with Engineered Nutrition

Why it is clean

A yes or no result the whole running world watches.

One public, timestamped outcome. No judging, no ambiguity, no disputes.
Runners, HYROX athletes and CrossFitters all care about a marathon record, and they are already EN's core buyer.
Every purchase during the window becomes a rooting interest in race day, which is content EN can post about for a month.
Rare enough to be exciting, real enough to be believable. Two records have fallen at this race in the last three years.

Trigger definition to confirmWindow to confirmCap to confirm

Big ideas

Why this is an EN play, not a discount.

Idea 01

Never compromise, never discount.

EN's whole story is refusing to cut corners. A 54% off bar trains buyers to wait. A record run rewards them for buying now at full price, and it reads as a bet on athletes, not a markdown.

Idea 02

Built for the gym floor.

100+ CrossFit and HYROX gym partners across all 50 states become the campaign's distribution. A race day watch party with a full refund on the line is exactly the kind of event those boxes already run.

Idea 03

Marathon season is hydration season.

October is peak long run mileage for every fall marathoner. The campaign puts EN in the bottle for training blocks, with a payoff that lands the morning the season ends.

Engineered Nutrition · Built by the community

This race is ours.

From a basement in Watertown, Connecticut to the shelves of 100+ gyms. The same community that built the brand gets to cheer for a record with skin in the game.

10,500+

Customers

100+

Gym partners

630+

Reviews · 4.8/5

States + DC

"Nothing changes unless I change. The basement, the 11 PM packing sessions, the slow first year. That's the cost of building something the right way."Nino Polletta · Founder & CEO

What customers stock up on

Five flavors. One Golden Ratio.

Every stick carries the same 1,580mg of electrolytes, dosed to what sweat actually takes out.

Lemonade

Zero sugar

Peach Mango

Zero sugar

Mixed Berries

Zero sugar

Pineapple

Zero sugar

Tamarind

Zero sugar

Engineered Nutrition Hydration Drink Mix, Lemonade

On the product page

What the shopper sees.

A callout above add to cart, the code pre filled in the cart, and a countdown to race day. Full price, no discount, and a real reason to buy the 18 pack instead of the sample.

Product page callout · concept

Hydration Drink Mix · 18 stick packs[RECORDRUN]

100% cashback if a course record falls on Nov 1to confirm

Add to cart · enrolled in The Record Run

Real talk, real customers

The people who will be watching on Nov 1.

★★★★★4.80 / 5 · 400 verified reviews

★★★★★

Finally beat the cramps

Dealt with calf cramps for years during long runs. Tried everything, salt tabs, coconut water, you name it. This is the only thing that actually works. Haven't cramped once in 3 months.

Sarah P.Marathon Runner

✓ Verified

★★★★★

Best hydration I've tried

The taste is incredible and I actually feel the difference during my workouts. No more cramping and way better endurance.

Christine Middleton6x CrossFit Games Athlete

✓ Verified

★★★★★

My recovery is on another level

I'm 38 and training 5 to 6 days a week. Used to feel wrecked the next day. Now I wake up ready to go again. Better sleep, less soreness, consistent energy.

Jennifer K.Competitive Cyclist

✓ Verified

Terms preview

Draft concept terms.

Bracketed items are open. Nothing here is an offer until it is confirmed in a signed agreement.

Campaign: The Record Run, an Engineered Nutrition cashback promotion powered by Playably.
Enrollment: Enter code [RECORDRUN] at checkout on engineerednutrition.us during the window. code to confirm
Window: [October 1 to November 1, 2026, 11:59 PM ET] to confirm
Trigger: The men's or women's open division course record is broken at the 2026 TCS New York City Marathon per official results. definition to confirm
Payout: 100% of the enrolled order's merchandise value returned as cashback [method and timing to confirm].
Coverage cap: [Cap per order and total campaign cap] to confirm
Eligibility: [US residents 18+, one enrollment per order] to confirm. Void where prohibited.
Funding: Cashback is funded by Playably. Engineered Nutrition carries no upfront cost.

This page is a campaign concept prepared by Playably for Engineered Nutrition. It is not an offer and is subject to a signed agreement. Engineered Nutrition photography, product imagery, reviews and marks belong to Engineered Nutrition LLC. TCS New York City Marathon is a mark of New York Road Runners; this concept is not affiliated with or endorsed by NYRR or TCS. These statements have not been evaluated by the Food and Drug Administration.

A course record falls

Three steps. One shot at a fully refunded order.

Shop with the code.

Playably covers the outcome.

Record falls, everyone wins.

The Record Run.

What has to happen on November 1

A yes or no result the whole running world watches.

Why this is an EN play, not a discount.

Never compromise, never discount.

Built for the gym floor.

Marathon season is hydration season.

This race is ours.

Five flavors. One Golden Ratio.

What the shopper sees.

The people who will be watching on Nov 1.

Finally beat the cramps

Best hydration I've tried

My recovery is on another level

Draft concept terms.

See The Record Run live on your store.