Replace discounts with gamification that captures more attention, email sign ups, and sells 30% more
PlayAbly Gamified Promotions Drive More Conversions
12x
ROI
6x
Email Revenue
~48%
Sales Lift
Buy now. Come back for the moment. Get refunded if it hits.
We saw a 3x conversion lift with PlayAbly Gamified Rebates.
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- Steven Wang, CEO, Masai
Gamified Rebates, powered by PlayAbly
"Normally a promo like this would crush our margins. With PlayAbly covering the refunds, we got the upside without the exposure."
A promotion people come back for
How it Works
Full-price purchases now. PlayAbly-funded refunds if the moment hits. PlayAbly pays 100% of eligible customer refunds. You keep the sale and get the follow-up traffic.
Launch Now1. They Buy at full price
Customers buy to be part of the moment, not to chase a discount.
2. The Moment Hits
If the trigger happens, qualifying orders become eligible for a refund.
3. You Keep the Sale
PlayAbly pays eligible refunds if it hits.
A promotion people come back for
Why Gamified Rebates Work
Gamified Rebates drive conversion spikes and repeat visits, without perpetual discounting.
Launch Now
Acquire new customers
- Convert more paid traffic into purchases
- Improve ROAS with a clear moment-driven hook
- Capture more email and SMS during the campaign window
- Reduce bounce with an offer shoppers understand fast
Increase AOV and repeat purchases
- Bring shoppers back to see if the moment hit
- Encourage bigger carts with bundles and thresholds
- Create loyalty without perpetual discounting
Customers Love Us
I cannot recommend PlayAbly enough! They completely understood what I was trying to make for my brand and went above and beyond to make it happen in a short period of time. -Shawna Cowit, CEO, Brella
"Before PlayAbly, our Facebook and Google ads were becoming more expensive, and our ROAS was dropping. With PlayAbly Ads, we saw a improvement in ROAS and and our acquisition costs were much lower." -Yina Liu, Espin
"This app has been amazing for customer engagement and is a lot more fun than just asking for a phone number for discounts. The Playably team was super helpful in getting everything set up and tracking performance to make sure we were successful." Mark Collis, Skout Foods
Loved by Brands
PlayAbly would love to be on your team.
Games helped their largely senior age audience navigate the website better.
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From a high-bounce rate to an 8X ROI- results of a paws-itively engaging campaign
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A diagnostic tool helped increase conversions by 3X.
Click for Case StudyPlayAbly Transforms Your Sales
If the event happens, does my brand have to pay for the refunds?
No. For Gamified Rebates, PlayAbly pays 100% of eligible customer refunds if the trigger hits.
- You keep the revenue: You retain the sales revenue from the qualifying orders.
- We handle the risk: Your team sets eligibility rules and liability caps up front.
- We handle the admin: PlayAbly manages the tracking, verification, and payout administration.
How does pricing work? Is there an upfront fee?
This depends on the campaign, but most brands prefer a performance-aligned structure. Pricing is based on the promotion type, your liability caps, and the scope of the build.
- Margin-Neutral: If you are replacing a standard welcome discount (e.g., 20% off), we can often structure pricing so it maps cleanly to the margin you would have otherwise given away.
Is this legal? It sounds like gambling.
Gamified Rebates are structured as conditional rebate promotions, not gambling, because customers do not pay extra to participate.
- Compliance included: We provide the official rules, required disclosures, and compliance support (including AMOE where applicable).
- No legal heavy lifting: Your team does not need to rebuild legal infrastructure for each campaign.
My brand is high-end. Will this feel gimmicky?
No. We do not use spin wheels or generic popups.
- Premium experience: Gamified Rebates are designed as on-brand campaigns with a clear moment and a clean user journey.
- Brand equity: The goal is to create excitement and "cultural moments" without cheapening the product with a discount code.
What happens if the event does not happen? Will customers be angry?
No. They get to keep the product they love, while having enjoyed the unique thrill of rooting for the outcome.
- Clear expectations: We frame the campaign clearly as a "chance to earn a refund" if the trigger hits.
- Re-engagement loop: We drive a follow-up loop where customers can unlock consolation prizes from partner brands, giving you the opportunity to provide custom incentives to get them to join the next event.
How much work is required from my team to launch?
Very little. PlayAbly is a full-service partner for Gamified Rebates.
- We provide: Campaign setup, tracking, verification, and payout administration.
- You provide: Brand approvals, trigger selection, and campaign constraints.
- Timeline: Typical launch timelines depend on creative and integrations, but we move as fast as your approvals allow.
