x PlayablyBook a walkthrough
Shop scar care with code [FIGHTNIGHT] during the window. If the UFC 334 main event at Madison Square Garden ends by knockout, TKO or submission, every enrolled order is refunded in full.
Playably runs the campaign on motivoscarcare.com. Motivo keeps every sale at full price. If the trigger hits, Playably funds the cashback.
Customers buy any kit, tape, cream or serum during the window and enter [FIGHTNIGHT] at checkout. The code enrolls the order. No discount is applied.
Window to confirmNo upfront cost to Motivo. Playably underwrites the payout, tracks enrolled orders inside Shopify, and handles the cashback if the fight ends early.
No upfront costIf the UFC 334 main event ends by knockout, TKO or submission, every enrolled customer gets 100% of their order value back.
Payout 100%Madison Square Garden is the biggest card on the UFC calendar and the main event has not been announced yet, which means the campaign can launch the day the matchup drops and ride every week of build up.
Three reasons a fight night trigger fits the brand better than a coupon.
Motivo was built by an EMT with his own scar story and a plastic surgeon with 20+ years of wound care. A fight night campaign puts that resilience message in front of an audience that celebrates scars instead of hiding them.
The product truth is tape that survives showers, workouts and sweat for days. Athletes, gym goers and post surgery patients who train are the exact customers a combat sports moment reaches.
A cashback trigger lets Motivo grow orders without training customers to wait for a sale. Every enrolled order becomes a rooting interest, and the payout, if it comes, is funded by Playably.
Motivo was founded by Jadis, an entrepreneur and EMT with experience in wound and trauma care, and his own scar story, alongside Dr. Jonathan Keith, MD FACS, a board certified plastic surgeon with 20+ years of surgical experience.
"We created performance-proof and inclusive scar care products that actually stay on through showers, workouts and sweat for three to five days."Jadis Montijo · Founder & CEO, Motivo Scar Care
Before
After
A callout above add to cart, the code pre filled in the cart, and a countdown to fight night. Full price, no discount, and a reason to choose the kit over the single product.
After checkout, Playably confirms the enrollment by email and sends one message on the morning after the fight: either the refund is on its way, or a thank you for riding along.
"Extremely discreet, effective and comfortable to wear. I use this tape on an incision scar on my chest due to my active lifestyle I generate lots of sweat. The scar tape is extremely adhesive and so lightweight you forget it's there!"
Tenisha Victor"Your product is amazing and the only scar tape that does not irritate my dermatitis-prone skin. It has been key to my scars healing nicely since I had surgery 6 months ago."
Michael R."I can't believe it! It really works! I have had this surgery scar for 4 years and after using this scar cream for a week it actually faded! I'm very happy."
Cindy CavotoBracketed items are open. Nothing here is an offer until it is confirmed in a signed agreement.
This page is a campaign concept prepared by Playably for Motivo Scar Care. It is not an offer and is subject to a signed agreement. Motivo photography, product imagery, reviews and marks belong to Motivo Scar Care. UFC and UFC 334 are marks of Zuffa, LLC; this concept is not affiliated with, sponsored by or endorsed by UFC or Madison Square Garden. Individual scar results vary.
A 20 minute walkthrough covers the trigger, the coverage, the code setup on Shopify, and what the campaign looks like on your product pages and in your email flow.