Shoppers pay full price.They get 100% cash back with
a snow day.
Grab attention from cultural moments to 3X sales.PlayAbly takes the risk. You keep the margin.
Buy at full price. Win it all back if the moment hits.
No discount, no code, no catch. Shoppers buy at full price and get auto-entered. If the trigger hits, PlayAbly pays them 100% of their order back, directly. You never touch your margin.
Yes. They buy, get auto-entered, no code to remember. If the trigger hits, a quick form and they’re paid by Venmo or PayPal.
PlayAbly does. We insure and hedge the payout, so you keep your full margin and pay $0 of the rebate.
No. It’s a conditional rebate tied to a real, published event, with a no-purchase-necessary path. Nobody is betting.
None. You charge full price and keep 80%+ no matter what. The cut comes from your discount budget, money you’d give away anyway.
Turnkey solutions to stop losing margin.
Four steps from impression to payout. Watch one shopper move through the whole loop. Your team approves the brief; we run every one.
PlayAbly runs the play ▸ your brand earns.
Brick & mortar. Ecom. Events. One loop.
The same Play & Win loop runs anywhere you sell: your store, a live event, even the shelf. Opt in, play, pay full price, win it back.
A QR on the packaging or a POS sign turns any shelf into an entry point.
ON-PACK QR · POSA code on the jumbotron, a text after kickoff, a card at the gate.
QR · SMSA playable ad, a link in bio, or an on-site widget at checkout, live the same day.
AD · SOCIAL · ON-SITE
Full-price conversion, not a markdown
Event-based rebates and play-to-win mechanics give shoppers a reason to buy now at full price. You protect margin instead of discounting to it.
Zero-party data you can actually use
Every play reveals preferences and intent, feeding segmentation, recommendations, and lifecycle flows long after the campaign ends.
One loop across every channel
The same Play & Win experience runs on-site, in playable ads, in-store via QR, and at live events, so a single mechanic compounds everywhere your shoppers are.
Don’t just take our word for it.
Brands that replaced discounts with PlayAbly report higher AOV, stronger retention, and $0 of margin given up.
“Turning off discounting actually increased my sales. A total win-win.”
It was the perfect Christmas game, and I look forward to running it again next year. Sales jumped 23% on launch, participant AOV rose 40%, and we never touched our price.
“Our best Meta campaign in a month, and it wasn't even a sale.”
March Madness overtime cashback: 18.25× Meta ROAS, promo AOV up 67%, and store sales up 57% versus the prior week. Nobody shares a coupon, but everyone shares a shot at a free dash cam.
“The conversion results speak for themselves. Can't wait to do more together.”
A playful health quiz that matches each visitor to the right remedy tripled conversion versus the old flat quiz and lifted add-to-cart 36% across the catalog.
Frequently asked questions.
PlayAbly is a gamified-rebates platform for Shopify brands. Shoppers pay full price for a chance to win 100% cashback when a real-world trigger hits: a game going to overtime, snow on Christmas, a brand milestone. You keep full margin; we assume the financial risk.
No. You set a liability cap up front. If the trigger hits, PlayAbly funds the cashback. Beyond your cap, we absorb every dollar. Your margin is never exposed to the trigger.
It isn't a discount. Customers pay full price, so revenue lands in your Shopify exactly as it always has: no codes in the wild, no markdown stamped on the product, no brand equity lost.
Sports finals and overtimes, weather events, cultural moments, and brand milestones. If your customers are already watching it and the outcome is verifiable, we can model the odds and the cap.
Most campaigns go live in under 14 days. You approve the brief and the creative; we handle official rules, AMOE disclosures, hedging, tracking, verification, and payouts.
You start with one play and stack from there. Pricing scales with campaign size and liability cap. Book a brief and we will map it to your goal for the quarter.
Ready to replace discounts with delight?
30+ Shopify brands launched. 100% retention. Your campaign next.
Book a demo →