You sell at full price.
We pay the cashback.
Playably runs the campaign, funds every refund, and handles the compliance.
Buy at full price. Win it all back if the moment hits.
Tie your offer to a moment shoppers already care about. No discount, no markdown, no catch. Shoppers enter with your campaign code, buy at full price, and they’re in. If the trigger hits, Playably pays them 100% back.
Straight answers to the questions you will get asked
Almost. Every campaign has a code, and shoppers opt in with one tap, at checkout or on the landing page, then buy at full price. No hunting for a coupon, no hoops. If the trigger hits, a quick form and they’re paid by Venmo or PayPal.
No. The checkout opt-in is a code snippet that runs on any Shopify plan. We install it in your store, leave it switched off, and you turn it on once you’ve looked at it. Your developers never get a ticket.
Playably. Most companies hedge against the bad thing happening. We hedge the good thing, so the win is already paid for before it lands. You keep full margin and pay $0.
No. It’s a conditional rebate on a real, published event, with a no-purchase path.
None. You charge full price and keep 80%+ either way. The cut comes from your discount budget.
No. Shoppers get 100% back within days. Published terms, no-purchase path, no gimmick.
Turnkey solutions to stop losing margin.
Four steps from impression to payout. Watch one shopper move through the whole loop. Your team approves the brief; we run every one.
Playably runs the play ▸ your brand earns.
Brick & mortar. Ecom. Events. One loop.
The same Play & Win loop runs anywhere you sell: your store, a live event, even the shelf. Opt in, play, pay full price, win it back.
A QR on the packaging or a POS sign turns any shelf into an entry point.
ON-PACK QR · POSA code on the jumbotron, a text after kickoff, a card at the gate.
QR · SMSA playable ad, a link in bio, or an on-site widget at checkout, live the same day.
AD · SOCIAL · ON-SITEOne loop, wherever they shop
Full-price conversion, not a markdown
Event-based rebates and play-to-win mechanics give shoppers a reason to buy now at full price. You protect margin instead of discounting to it.
Zero-party data you can actually use
Every play reveals preferences and intent, feeding segmentation, recommendations, and lifecycle flows long after the campaign ends.
One loop across every channel
The same Play & Win experience runs on-site, in playable ads, in-store via QR, and at live events, so a single mechanic compounds everywhere your shoppers are.
Don’t just take our word for it.
Brands that replaced discounts with Playably report higher AOV, stronger retention, and $0 of margin given up.
“Turning off discounting actually increased my sales. A total win-win.”
It was the perfect Christmas game, and I look forward to running it again next year. Participant AOV rose 40%, and we never touched our price.
“Our best Meta campaign in a month, and it wasn't even a sale.”
March Madness overtime cashback: 27% click through lift and $0 discount given up. Nobody shares a coupon, but everyone shares a shot at a free dash cam.
“The conversion results speak for themselves. Can't wait to do more together.”
A playful health quiz that matches each visitor to the right remedy tripled conversion versus the old flat quiz and lifted add-to-cart 36% across the catalog.
Frequently asked questions.
Playably is a gamified-rebates platform for Shopify brands. Shoppers pay full price for a chance to win 100% cashback (before tax and shipping) when a real-world trigger hits: a game going to overtime, snow on Christmas, a brand milestone. You keep full margin; we assume the financial risk.
No. If the trigger hits, Playably pays your customers directly from our own hedge, not through refunds in your Shopify. You pay $0 toward the payout and are never liable for it.
It isn't a discount. Customers pay full price, so revenue lands in your Shopify exactly as it always has: no codes in the wild, no markdown stamped on the product, no brand equity lost.
Sports finals and overtimes, weather events, cultural moments, and brand milestones. Any kind of brand can run one. If your customers already care about it and the outcome is verifiable, we can model the odds and the cap.
We build and launch quickly. For a big moment, talk to us early so your emails and social have time to land. You approve the brief and the creative; we handle official rules, AMOE disclosures, hedging, tracking, verification, and payouts.
Performance pricing, with no setup fee and no rebate liability. Playably insures and funds every payout. We take a revenue share of 20 to 25%, depending on the event, and only on the revenue we drive: orders from shoppers who opt in to the offer, not your whole store. We don't succeed unless you do. Book a demo and we will size it for your store.
Shoppers see a promotion from your brand. They pay full price, enter with a $0 code at checkout, and if the stated event happens, they get their purchase price back. The hedging stays behind the scenes and shoppers never see it. We pick positive moments that fit your brand, never divisive or negative ones.
Yes. You can run it for one group, such as a churn list, second-purchase customers or new customers. We often suggest starting small, and we shape the event and the creative to that group.
Yes. We give you the email and SMS copy and creative to send from your own tools, like Klaviyo or Attentive, so your customer data stays in your stack. The code applies from the link, so shoppers barely notice it.
Generally no. The offer is built not to stack, because a second discount confuses shoppers and can lower order value. Bundle pricing can still work.
Every campaign names one independent source that shoppers can check, such as a named weather station or NASA's data, and one location, such as snow in New York on Christmas Day. Shoppers see the same stated condition wherever they live. If a trigger can't be verified cleanly, we pick a different one.
Playably pays them directly, not your store, and your brand is never liable for the payout. Shoppers deal with your brand for the whole campaign, right up to the payout.
Start here: how an ecommerce gamification platform works on Shopify, gamified loyalty and rewards programs that hold margin, and our field notes on ecommerce gamification.
Ready to replace discounts with delight?
30+ Shopify brands launched. Your campaign next.
Book a demo →