Stop fighting for attention,
Grab it from
the big game.
We attach a purchase to the moments people are already locked into. Pay full price, get a real shot at 100% back if the event hits. We take the risk. You keep the margin.
Turnkey solutions to stop losing margin.
Four steps from impression to payout. Your team approves the brief — we run every one.
See the offer
A shopper meets a Play & Win campaign on your store, tied to a real-world moment.
Enter with an email
They opt in to play — you capture the email and a buying-intent signal. No discount given.
Buy at full price
They check out at full price. Revenue lands in Shopify exactly as always — and AOV climbs.
Get the win email
If the trigger hits, PlayAbly emails the 100% cashback and pays it. You never touch your margin.
“Win it all back if your team wins” has sold for decades.
Nobody made it a product. We did.
We don’t compete for attention in the feed. We attach the transaction to a moment people are already locked into — a game, a cultural beat — and let the event do the marketing.
It replaces the discount you already give away. Except now shoppers pay full price — and buy more for the shot at winning it all back.
Pay full price, get a genuine chance at 100% back if the event hits. We model the odds and assume the risk — your margin is never exposed.
One platform. Three plays.
Built for retail, e-commerce, events, and PR. Games capture attention, Rebates convert it, and Ads scale it — on your storefront, at a launch, or around a moment.
Free Order?
A win-win for brands and shoppers. Run by us, end-to-end.
You keep the revenue
Customers pay full price at checkout. Revenue lands in your Shopify the same way it always has — no escrow, no discount codes, no margin given up.
We handle the risk
If the trigger hits, PlayAbly pays the rebate — not you. We hedge the financial exposure on our side. You set the eligibility rules and liability caps up front.
We handle the admin
Trigger selection, official rules, AMOE disclosures, tracking, verification, payouts. Your team approves the brief and the creative. We run everything else.
Same mechanic, wherever attention pools.
We started in e-commerce because attention is hardest to win there. Everywhere else, the attention is already in the room — so we just harvest it.
The hard mode. If the mechanic earns attention on a storefront, it earns it anywhere.
A room full of people watching the same game. Attach the offer to the moment on the screen.
Connected screens where the event is already playing. The transaction rides along with it.
Eighty thousand people locked into one outcome. Borrow that — don’t fight for it.
The trigger is the marketing.
A real-world moment your customers are already watching. We've launched campaigns triggered by snow, overtime, election outcomes, weather, playoffs, and brand milestones.
Don’t just take our word for it.
Brands that replaced discounts with PlayAbly report higher AOV, stronger retention, and $0 of margin given up.
“Turning off discounting actually increased my sales and revenue.”
We're a premium category that can't discount. PlayAbly gave our customers a reason to buy now — without touching our margin or our brand.
“18.25× ROAS — and we kept every dollar of margin.”
We swapped our Big Game discount for a rebate gated on overtime. Email engagement 2.4×'d, CAC dropped, and the game ended in regulation.
“It replaced our standard discount pop-ups.”
The Overtime Challenge converted 3.2× our control. Players who engaged with the mechanic arrived warmer and spent more per order.
You don’t take data. You earn it.
Because we sit on the transaction, we learn who bought, what they bought, and the event that moved them. At Unity, Angelo Ferro built the analytics and ad-monetization platform behind some of the most successful gamification products ever shipped — and learned the only durable data is the data you’re given.
So we earn the opt-in by making the brand and the shopper measurably better off. That’s the moat — and that’s why we win.
Frequently asked questions.
PlayAbly is a gamified-rebates platform for Shopify brands. Shoppers pay full price for a chance to win 100% cashback when a real-world trigger hits — a game going to overtime, snow on Christmas, a brand milestone. You keep full margin; we assume the financial risk.
No. You set a liability cap up front. If the trigger hits, PlayAbly funds the cashback — beyond your cap, we absorb every dollar. Your margin is never exposed to the trigger.
It isn't a discount. Customers pay full price, so revenue lands in your Shopify exactly as it always has — no codes in the wild, no markdown stamped on the product, no brand equity lost.
Sports finals and overtimes, weather events, cultural moments, and brand milestones. If your customers are already watching it and the outcome is verifiable, we can model the odds and the cap.
Most campaigns go live in under 14 days. You approve the brief and the creative; we handle official rules, AMOE disclosures, hedging, tracking, verification, and payouts.
You start with one play and stack from there. Pricing scales with campaign size and liability cap — book a brief and we will map it to your goal for the quarter.
Ready to replace discounts with delight?
30+ Shopify brands launched. 100% retention. Your campaign next.
