Stop fighting for attention,Grab it from
a playoff run.
The whole world is already watching. We put your store right there. Shoppers pay full price for a real shot at 100% back if the moment hits.We take the risk. You keep the margin.
Turnkey solutions to stop losing margin.
Four steps from impression to payout. Watch one shopper move through the whole loop. Your team approves the brief; we run every one.
Place your order before kickoff for a real shot at 100% back.
Add your email to lock in your entry.
No catch. Full price today, 100% back if OVERTIME hits.
Already on its way to maya@email.com.
See the offer
A shopper meets a Play & Win campaign on your store, tied to a real-world moment.
One shopper. Every channel. One loop.
A shopper meets PlayAbly at a game, in an ad, on a shelf, or right on your store, and the same Play & Win loop takes over. They opt in, play, buy at full price, and get a real shot to win it all back. Then the loop brings them right back the next time.
Same offer. Three front doors.
Wherever your shopper already is, the offer meets them there, and routes everyone into the exact same loop above.
Live events
A code on the jumbotron, a text after kickoff, a card at the gate.
Brick & mortar
A QR on the packaging or a POS sign turns any shelf into an entry point.
Online
A playable ad, a link in bio, or an on-site widget at checkout, live the same day.
Different doorway, identical mechanic. Pick the channels that fit the campaign. The shopper experience never forks.
“Win it all back if your team wins” has sold for decades.
Nobody made it a product. We did.
We don’t compete for attention in the feed. We attach the transaction to a moment people are already locked into (a game, a cultural beat) and let the event do the marketing.
It replaces the discount you already give away. Except now shoppers pay full price, and buy more for the shot at winning it all back.
Pay full price, get a genuine chance at 100% back if the event hits. We model the odds and assume the risk. Your margin is never exposed.
A win-win for brands and shoppers. Run by us, end-to-end.
You keep the revenue
Customers pay full price at checkout. Revenue lands in your Shopify the same way it always has: no escrow, no discount codes, no margin given up.
We handle the risk
If the trigger hits, PlayAbly pays the rebate, not you. We hedge the financial exposure on our side. You set the eligibility rules and liability caps up front.
We handle the admin
Trigger selection, official rules, AMOE disclosures, tracking, verification, payouts. Your team approves the brief and the creative. We run everything else.
Don’t just take our word for it.
Brands that replaced discounts with PlayAbly report higher AOV, stronger retention, and $0 of margin given up.
“Turning off discounting actually increased my sales. A total win-win.”
It was the perfect Christmas game, and I look forward to running it again next year. Sales jumped 23% on launch, participant AOV rose 40%, and we never touched our price.
“Our best Meta campaign in a month, and it wasn't even a sale.”
March Madness overtime cashback: 18.25× Meta ROAS, promo AOV up 67%, and store sales up 57% versus the prior week. Nobody shares a coupon, but everyone shares a shot at a free dash cam.
“The conversion results speak for themselves. Can't wait to do more together.”
A playful health quiz that matches each visitor to the right remedy tripled conversion versus the old flat quiz and lifted add-to-cart 36% across the catalog.
You don’t take data. You earn it.
Because we sit on the transaction, we learn who bought, what they bought, and the event that moved them. At Unity, Angelo Ferro built the analytics and ad-monetization platform behind some of the most successful gamification products ever shipped, and learned the only durable data is the data you’re given.
So we earn the opt-in by making the brand and the shopper measurably better off. That’s the moat, and that’s why we win.
Frequently asked questions.
PlayAbly is a gamified-rebates platform for Shopify brands. Shoppers pay full price for a chance to win 100% cashback when a real-world trigger hits: a game going to overtime, snow on Christmas, a brand milestone. You keep full margin; we assume the financial risk.
No. You set a liability cap up front. If the trigger hits, PlayAbly funds the cashback. Beyond your cap, we absorb every dollar. Your margin is never exposed to the trigger.
It isn't a discount. Customers pay full price, so revenue lands in your Shopify exactly as it always has: no codes in the wild, no markdown stamped on the product, no brand equity lost.
Sports finals and overtimes, weather events, cultural moments, and brand milestones. If your customers are already watching it and the outcome is verifiable, we can model the odds and the cap.
Most campaigns go live in under 14 days. You approve the brief and the creative; we handle official rules, AMOE disclosures, hedging, tracking, verification, and payouts.
You start with one play and stack from there. Pricing scales with campaign size and liability cap. Book a brief and we will map it to your goal for the quarter.
Ready to replace discounts with delight?
30+ Shopify brands launched. 100% retention. Your campaign next.
