Meet Angelo at PlayAbly

Writtend By Angelo Ferro

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Creating Customer Journeys Experiences in eCommerce with Gamification

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Updated: 12/09/2024 Published: 11/09/2024

With a deep-rooted passion for data and a keen eye for building lasting partnerships, I’ve spent my career helping brands harness the power of information to create unforgettable customer experiences. As the Head of Business Development at Baotris, the parent company to PlayAbly, I don’t just connect with prospects—I work closely with our partners to unlock their potential through tailored data solutions, ensuring every collaboration is as impactful as it is innovative.

Prior to Baotris, I served as Director of Business Development for Unity Analytics, where I helped developers transform raw data into actionable insights, improving their customers’ experiences and driving success. From data projects to business strategy, I love diving into the details and finding creative ways to help brands excel.

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Gamification and conversion optimization go hand in hand. While gamification keeps users engaged, conversion optimization ensures that engagement leads to action—whether that’s making a purchase.

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My journey has always been driven by curiosity and a desire to bring people together, whether it's through cutting-edge data projects or something as personal as fashion and interior design. In my role at Baotris, I get to combine these passions—guiding our portfolio brands to success by leveraging the power of data while fostering meaningful, collaborative relationships.

Previously:

Cornerstone Research – Research Associate
Playnomics (acquired by Unity Technologies) – Developer Relations
Unity Technologies – Developer Relations, Senior Business Development Manager, Global Director of BD for Unity Data Products

In my spare time, you’ll find me curating my love for fashion, interior design, and floristry—because bringing beauty to life, whether in a brand’s data strategy or a bouquet, is what I’m all about.

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