Meet John at PlayAbly

With over 15 years of experience in the software industry, I'm more than just a leader—I'm a passionate entrepreneur dedicated to building meaningful connections between teams, brands, and customers. As the CEO of PlayAbly, I focus on turning everyday eCommerce into exciting, gamified experiences that keep customers coming back for more. My goal? To help businesses grow by combining cutting-edge technology with creativity, all while fostering an inclusive and collaborative environment.

At PlayAbly, we’re not just about tools; we’re about people—uplifting teams and empowering brands to thrive in a competitive landscape. Whether it’s driving engagement through innovative games or helping businesses understand their customers better, I’m driven by a desire to make an impact.

Before launching Baotris, the parent company to PlayAbly, I was the General Manager of Unity Data Products at Unity Technologies, where I led teams that transformed how data is used in gaming. Unity Analytics, which I spearheaded, served over 20,000 developers and 1.5 billion players. That experience taught me the power of data, but more importantly, how critical it is to listen to the people using it.

My journey began in investment banking, but it’s been the people I’ve worked with—the teams I’ve built and the clients I’ve helped—that have truly defined my career. From co-founding Playnomics to nurturing startups as an angel investor, I believe in creating spaces where innovation and collaboration flourish.

At PlayAbly, I’m focused on transforming how eCommerce businesses connect with their customers through gamification and AI-driven solutions. Every business deserves the chance to play at the highest level, and we’re here to make that happen.

Let’s connect and explore how we can work together to unlock exciting new opportunities for your business.

Other facts:
Angel Investor, golf enthusiast, and always up for a good game of Tetris.