Michu Pet, a premium pet care brand known for its innovative tofu-based kitty litter, sought to educate potential customers about the unique benefits of its product while simultaneously increasing newsletter subscriptions. To achieve both goals in a way that aligned with its fun, pet-loving audience, Michu turned to PlayAbly.
3X
Higher Email CVR
88%
Game Completion Rate
37%
Higher AOV
Our Games Turn Clicks into Customers.
20% Higher Conversions with Shoppable Games
Our Games Turn Clicks into Customers.
The Challenge
- Low awareness about tofu kitty litter’s benefits (flushable, eco-friendly, dust-free)
- Difficulty turning site visitors into subscribers and loyal customers
- Limited time to capture user attention before bounce
- Educational content not resonating through static text or traditional ads
The Solution
- Developed "Kitty Klean-Up", a gamified experience where users clean a digital litter box
- Embedded product education into gameplay—demonstrating tofu litter’s features in action
- Included seamless email capture at game completion, with incentive messaging
- Designed with playful visuals and lighthearted tone to resonate with pet owners
What Worked
Why It Worked
By making product education interactive and fun, Michu was able to:
- Capture attention from first-time site visitors
- Build trust through informative gameplay
- Encourage sign-ups by offering tangible value post-game
Boost sales, with players more likely to purchase after learning about the unique features of tofu litter
Looking Ahead
Encouraged by these results, Michu is now exploring additional gamified experiences to support product launches, seasonal campaigns, and personalized recommendations—turning every visit into a playful and purposeful interaction.
