Playfield, a pet brand known for multifunctional, responsibly designed gear for modern pet parents, was already seeing strong interest in products like their Bailey Kit. But they wanted to go further—driving stronger engagement, expanding their email list, and converting more casual browsers into loyal customers. That’s where PlayAbly stepped in.
3X
Increase in Click-Through Rate
8X
ROI
+121%
Boost in Session Length
Our Games Turn Clicks into Customers.
20% Higher Conversions with Shoppable Games
Our Games Turn Clicks into Customers.
The Challenge
- Growing Their Email List: While Playfield had a steady base, they saw untapped potential to expand reach.
- Boosting Email Engagement: Their newsletters were performing, but there was room to grow open and click-through rates.
- Maximizing Conversions: With quality products and a loyal fan base, they aimed to squeeze more ROI from their traffic.
The Solution
- Gamified Advent Calendar: A five-day interactive campaign featuring daily pet-themed mini-games that kept users coming back.
- Fully Branded Experience: Custom games like "Pack the Bailey Kit" and dog personality quizzes aligned with Playfield’s visual identity and voice.
- Lead Capture Integration: Players had to sign up for emails to track progress and unlock offers—creating a natural funnel to drive opt-ins.
"I LOVE working with PlayAbly- I provided the assets and they did everything else. The ROI speaks for itself"
Why it Worked?
The festive campaign combined value, fun, and utility: Created repeat visits with new daily contentEmbedded lead capture seamlessly into the experienceStrengthened loyalty with brand-aligned storytellingTurned engagement into action, driving direct sales
Looking Ahead
Playfield is exploring how to extend the success of this format into seasonal and evergreen experiences, building stronger connections with their community through continued interactivity.
