Skout Organic, known for its clean, plant-based snacks, wanted to dig deeper into customer flavor preferences while boosting email and SMS opt-ins. As the brand prepared to expand its soft-baked cookie and bar collections, they turned to PlayAbly to uncover real-time consumer insights in a way that felt natural, fun, and brand-aligned.
Discovering Flavor Preferences & Boosting Signups with Gamification
4X
Higher Email CVR
7X
ROI
200+
Survey Questions Collected
Our Games Turn Clicks into Customers.
20% Higher Conversions with Shoppable Games
Our Games Turn Clicks into Customers.
The Challenge
- Unclear which product type customers preferred: cookies or bars
- Needed insights on top flavor choices to guide merchandising and marketing
- Wanted to increase email and SMS signups ahead of upcoming launches
- Traditional surveys lacked engagement and failed to deliver conversion
The Solution
- Launched "Cookie Rush", a fun, snack-themed game that embedded survey questions during play
- Players answered flavor preference questions while navigating the game
- Prompted users to sign up via SMS and email at game completion for special offers
- Collected zero-party data in a way that was delightful and non-intrusive
Why it worked?
The game made customer research feel like play, not workâleading to higher engagement and actionable insights. Key benefits: Effortless data collection while entertaining usersBoosted opt-ins with a value-driven post-game offerGuided product strategy with real customer input on cookies vs. bars and top flavors
Looking Ahead
After the success of Cookie Rush, Skout is now planning additional interactive campaigns to test seasonal flavors, recommend products based on personality, and reward repeat shoppers through gamified loyalty touchpoints.
