Traction · Pre-seed 2026
10+
Campaigns completed
$100K+
GMV processed
100%
Customer retention
30+
Brands in active pipeline
The thesis
Discounting is broken. Gamification is a gimmick. We rebuilt both.
01
$300B in margin, given away
Brands discount to drive sales and erode the brand and the bottom line doing it. The reflex is expensive and permanent.
02
Engagement that's a toy
Spin wheels and scratch cards are everywhere and convert no one. We build real games, tied to a real-world event people already care about.
03
We took on the risk
Full-price checkout, event-triggered rebates, and a hedge book that means the brand is never out of pocket. The economics don't move.
AF
Angelo Ferro
Founder & CEO
Why us
Built by the team that monetized play at scale.
Angelo was an early hire at Unity Technologies, where he built the analytics and ad-monetization platform behind some of the most successful gamification products ever shipped, and learned that the only durable data is the data you're given.
Six years building engagement and conversion tools for e-commerce brands turned that lesson into PlayAbly: earn the opt-in by making the brand and the shopper measurably better off. That's the moat.
The round
$500K
pre-seed · SAFE, $5M cap
Open now. We're partnering with operators who know commerce, gaming, or risk, and want a seat as we turn a working mechanic into a category.
Request data room access →Use of funds
50%
Game studio
Ship more real game formats, faster, per brand.
30%
Pipeline & GTM
Convert the 30+ brands in pipeline and build the merchant motion.
20%
Hedging & risk infra
Model more triggers and scale the book that lets brands sleep at night.
Recognition
▶
ShopTalk Startup of the Year
2026 · selected from the global Shopify ecosystem
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