The flagship mechanic

Pick a trigger
Full price, or free

You choose a real-world moment. Shoppers pay full price and get 100% back if it happens. Playably funds every refund.

Book a demo →See live triggers

▶ Live on merchant storefronts

One trigger, every order refunded if it hits

PHI 24 · 24 KCQ4 0:12

▶ LAST CHANCE TO ENTER

Want a Free Order?

If the Big Game goes to overtime, your order is 100% refunded. Place it before kickoff tomorrow.

Use code:OVERTIME

+27% click through

+40% AOV

$0 paid by brand

The shopper journey

From the stands to the win
One trigger, five moments

A fan in the stadium got the text, tapped through, and bought at full price, entered to win it all back. When a goal landed in the Magic Minute (19:00–19:59) of the Final, every cent came home.

01 The text at kickoff

02 The landing page

03 The buy

04 You're in

05 The Magic Minute hits

67%

Of players enrolled at full price

— Red & West × OU Game Day

+40%

Higher AOV

— Buckle Me Baby Coats

Margin sacrificed

— Every brand, every campaign

+27%

Click through lift on cashback ads

— BlackBoxMyCar × March Madness 2026

Diagnose your brand

Find your ROAS

Drop in your store and what you spend on a product each month. We’ll read your brand, recommend your next cashback moment, and model the growth, in your look and feel.

Your ROAS on a cashback offer

2.2× → 3.1×

Same ad spend. A modeled +39% lift from a Playably gamified cashback.

Today

$22,000

With cashback

$30,600

Incremental revenue / mo

+$8,600

Incremental / year

+$103K

Net cashback cost / mo

$1,400

Return on cashback spend

6.1×

Your next cashback moment

⚡ Recommended for your brand

Holiday Kickoff Win-Back Cashback

Sample campaign · 14-day run

A gamified cashback offer timed to the holiday kickoff. Customers buy at full price, play, and win 100% of their order back, paid out directly.

+28% conversion, the game beats a flat “15% off”

+14% AOV, spend thresholds unlock bigger wins

Breakage + repeat, wins redeem later, funding the offer

Your store, your brand, running the cashback

Want this live on your store before your next big moment?

We build, brand, and launch the whole cashback for you.

Book a demo

Modeled estimate, not a guarantee. Lift ranges (conversion, AOV, breakage) are Playably benchmark midpoints applied to the ROAS and spend you entered; your results depend on offer, audience, and category. Brand visuals are pulled live from your public site for illustration.

Preview your campaign

See your store running a cashback offer

Drop in your website. We read your brand, pick two cashback concepts for your next moments, and mock up the landing page in your look and feel.

Two concepts for your brand

Your next two moments, mocked up in your look. Scroll inside each preview.

yourstore.com accent

Concept 1

Cashback concept

Code BRANDWINS

yourstore.com/pages/cashback

Concept preview · by Playably for your brand

Your brand Shop

Kicker

Headline

Use code CODE at checkout

Shop the cashback

How it works

Key dates

Shop from

Shop until

Result

Cashback concept

Code BRANDWINS

yourstore.com/pages/cashback

Concept preview · by Playably for your brand

Your brand Shop

Kicker

Headline

Use code CODE at checkout

Shop the cashback

How it works

Key dates

Shop from

Shop until

Result

How to Activate

Three steps from first call to live campaign. We handle the build and carry the risk.

Step 01

Set up an appointment

Book a 30 minute call, as early as you can before your moment. We map a real-world trigger your shoppers already care about, then slot the campaign into a gap in your promo calendar.

→

Step 02

We set up your turnkey solution

We build the campaign, landing page, emails and creative in as little as 72 hours, and carry every dollar of risk. You send and post.

→

Step 03

Run it, then watch the finish

Seven days is the sweet spot, and most sales land in the last 48 hours, so we plan your emails around it.

Risk is on us
You save margins

Book Demo →

Side by side

Discounts vs. Playably

Same goal, capture attention and drive the sale. A very different outcome for your margin, your brand, and your data.

Discounts

Playably

Shoppers buy at full price

Protects brand perception

Rich first-party data, collected with consent

On-brand, custom game experience

Email capture

Margin impact

Discount on every order

$0, full-price sales

Who funds the reward

You, every order

Playably, only when it hits

Playably vs. affiliate programs

Affiliates take a cut of every sale
We don't

No discounting your brand, no commission on every order, no middlemen owning your customer, and you keep more of every dollar you sell.

No brand discounting No cut on every order 0 middlemen

See the full breakdown →

▶ For every $100k you sell

Affiliate program~$78k

PlayablyMore kept

Middleman owns the shopperYou own the shopper

The triggers

Pick a moment your
shoppers already care about

A trigger is the real-world event that decides the payout. You don't need to know which event to pick: we match one to your brand and your customers, and you set how hard it is to hit. Our rule is good vibes: it should feel winnable, and nobody should feel bad when it lands. We stay off anything partisan, then handle the hedge behind it.

Sports

A game going to overtime, a team making the playoffs, a no-hitter, a record broken.

"If the Big Game hits OT, your order is on us."

Weather

Snow on a holiday, a heat wave, rain on race day, a meteor shower topping a set count per hour on NASA's data. Always measured against a public source.

"If it snows in NYC on Christmas, your coat is free."

Cultural

An awards-show result, a season finale twist, a viral cultural moment landing.

"If the underdog wins the finale, drinks are refunded."

Milestone

A follower goal, a launch-day target, a community number the brand is chasing.

"Hit 50k followers by April 30 and every order is refunded."

Ready to replace discounts with delight?

Trusted by Shopify brands. Your campaign is next.

Book a demo →

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Estimated total

Pick a trigger
Full price, or free

One trigger, every order refunded if it hits

One trigger, every order refunded if it hits

From the stands to the win
One trigger, five moments