LIVE NOW · playably.ai/liveUpdated 14 seconds ago

The board.

Real-world triggers PlayAbly is set up to run — sports finals, weather events, cultural moments. Pick one. Bring your brand. We hedge the payout.

9
Open triggers
3
Within 30 days
100%
Risk hedged by PlayAbly
< 14d
Avg time to launch
Featured offer · 3 weeks to the final

World Cup Final · Magic Minute

MAGICMINUTESPORTS · SOCCER

If either team scores in the 20th minute (19:00–19:59) of the World Cup championship final, every campaign order pays 100% cashback to the shopper.

21
Days
:
06
Hours
:
42
Min
:
18
Sec
Goals in the 20th minute (World Cup finals)3.1%
Trigger probability~ 1 in 32
Suggested liability cap$150K–$400K
Time to launch~ 5 days
How brands activate
  1. Pick a campaign window — the three weeks leading into the final.
  2. Set a cap. Add code MAGICMINUTE to your storefront.
  3. If a goal lands in the 20th minute, we pay the refunds within 14 days.
Risk is on us

You set the liability cap. Beyond it, PlayAbly absorbs every dollar. Your margin is never exposed to the trigger.

Upcoming offers

9 open.

U-M HOME OPENER
UPSET
SPORTS · CFB
If an unranked opponent upsets Michigan in the Big House home opener, every campaign order pays back 100%.
34dto event
18%trigger prob.
NBA FINALS
GAME 7
SPORTS · NBA
If the NBA Finals go the distance to a Game 7, every campaign order pays back 100%.
12dto event
23%trigger prob.
WORLD SERIES
WALK-OFF
SPORTS · MLB
If the World Series ends on a walk-off hit, every campaign order pays back 100%.
61dto event
9%trigger prob.
NFL PRESEASON
RAIN CALL
WEATHER · NFL
If measurable rain falls at kickoff of the first NFL preseason game, every campaign order pays back 100%.
47dto event
31%trigger prob.
JULY 4TH · DC
RAINOUT
WEATHER · HOLIDAY
If measurable rain falls on the National Mall during the July 4th fireworks window in Washington, DC, every campaign order pays back 100%.
26dto event
28%trigger prob.
WHITE CHRISTMAS
SNOW DAY
WEATHER · NYC
If ≥1″ of snow falls in New York City on December 25, every campaign order pays back 100%.
188dto event
14%trigger prob.
THE GRAMMYS
SHE WON
CULTURAL · MUSIC
If Album of the Year is won by a woman, every campaign order pays back 100%.
94dto event
46%trigger prob.
THE OSCARS
FIRST-TIMER
CULTURAL · FILM
If Best Picture goes to a first-time director, every campaign order pays back 100%.
118dto event
20%trigger prob.
EUROVISION
FAN VOTE
CULTURAL · MUSIC
If the public televote winner takes the whole contest, every campaign order pays back 100%.
201dto event
37%trigger prob.

Got a different moment in mind?

Bring us a trigger we haven't covered. We'll model the odds and the cap.

For brands

Want your campaign on the board?

If you've got a moment your customers are already watching — a game, a forecast, a record, a milestone — we can launch it in under 14 days.

Book a campaign brief →