The flagship mechanic

Full price.
Real stakes.
100% cashback.

Gamified Rebates turn every checkout into a chance to Play & Win. Shoppers pay full price for a real shot at getting their whole order refunded when a real-world event hits. You keep full margin. We carry the risk.

0% discount$0 brand payout on a hit~14-day build
PlayAbly
PHI 24 · 24 KCQ4 0:12
▶ LAST CHANCE TO ENTER

Want a
Free Order?

If the Big Game goes to overtime, your order is 100% refunded. Place it before kickoff tomorrow.

Use code:OVERTIME
18.25× ROAS
+57% AOV
$0 paid by brand
Problem

Discounts capture attention,
but destroy margin.

A code is a tax you pay whether or not it changed the outcome. A rebate is a wager you only "lose" when something great actually happens — and even then, you don't pay it.

The discount tax
20% off, every order, forever.
Margin comes off the top of every sale, including the ones you'd have won anyway.
Trains shoppers to wait for the next code. Resets your price anchor.
Feels the same as every other promo in the inbox.
vs
The rebate play
Full price, with a real chance to win it all back.
Every order books at full margin — nothing comes off the top.
The trigger creates urgency tied to a real moment, not a countdown timer.
When the trigger hits, PlayAbly funds the cashback — not you.
How a rebate works

Four steps. One purchase.
A real shot at winning.

01
Shopper pays full price
No code haggling, no markdown. They check out at your normal price — and get entered for a chance to win it all back.
▶ Full-margin revenue, today
02
We set a real-world trigger
PlayAbly picks an event shoppers are already excited about — the Big Game going to overtime, snow on Christmas, your team in the playoffs.
▶ Turnkey · we run rules & odds
03
The moment plays out
The event happens in public, in real time. The whole audience watches the same outcome — and roots for your brand to pay out.
▶ Built-in reason to share
04
If it hits, 100% cashback
Triggers fire → shoppers get every dollar refunded. PlayAbly funds the payout from the hedge. The brand never pays out-of-pocket.
▶ $0 brand liability beyond the cap
Why it works

A win-win,
by design.

Shoppers win

A purchase that's
also a thrill.

They buy the thing they wanted anyway — and now they've got skin in a real event. No coupon-hunting, no fine-print downgrade.

A genuine shot at a fully refunded order
The full product, at the full experience
A moment to root for, together
Brands win

Urgency without
the markdown.

You drive a spike in full-price orders, lift AOV, and never touch your price anchor. The economics don't change — whether the trigger hits or misses.

Full margin on every order booked
PlayAbly carries the payout risk
An engaged audience for what's next
The triggers

Pick a moment your
shoppers already care about.

A trigger is the real-world event that decides the payout. We choose ones with the right odds and the right emotion — then handle the hedge behind it.

Sports
A game going to overtime, a team making the playoffs, a no-hitter, a record broken.
"If the Big Game hits OT, your order is on us."
Weather
Snow on a holiday, a heat wave, rain on race day — measured against a public station.
"If it snows in NYC on Christmas, your coat is free."
Cultural
An awards-show result, a season finale twist, a viral cultural moment landing.
"If the underdog wins the finale, drinks are refunded."
Milestone
A follower goal, a launch-day target, a community number the brand is chasing.
"Hit 50k followers by April 30 and every order is rebated."
Who carries the risk

PlayAbly assumes the risk.
You set the ceiling.

The reason this isn't a giveaway: we hedge the trigger financially before the campaign goes live. If it hits, the payout is already funded.

01
We hedge the event

Before launch, PlayAbly takes a financial position against the trigger. A hit pays the cashback from the hedge — not from your margin.

02
You cap the exposure

You set a liability ceiling per campaign. Beyond it, PlayAbly absorbs every dollar. Your downside is known on day one.

03
We run it end-to-end

Official rules, AMOE disclosures, eligibility, and the payouts themselves — all handled by PlayAbly. Completely turnkey.

18.25×
Best ROAS · SOUL Big Game rebate
+57%
Higher AOV on rebate campaigns
100%
Customer retention to date
$0
Out-of-pocket brand payout, ever
Common questions

The fine print,
in plain English.

What happens if the trigger actually hits?

Shoppers in the campaign get 100% of their order refunded. PlayAbly funds that payout from the hedge placed before launch — the brand pays nothing out-of-pocket beyond the agreed cap.

So we never discount?

Correct. Every order books at full price and full margin. The "deal" is a chance to win, not a markdown — so your price anchor and brand never erode.

How do you choose the trigger?

We pick an event your shoppers already care about, with odds that make the campaign exciting and hedgeable. You approve it before anything goes live.

What's the lift if the trigger misses?

You still captured the spike in full-price orders, the higher AOV, and an engaged audience. The economics don't change whether it hits or misses — that's the point.

How long does a campaign take to launch?

A typical first rebate is about a 14-day build — we handle the rules, disclosures, widget, and hedge. You bring the product and the moment.

Ready to replace discounts with delight?

30+ Shopify brands launched. 100% retention. Your campaign next.