Started at GAMES
SOUL
Self-installed PlayAbly Games to capture email. Won-list spike convinced the brand to run their first Rebate (Big Game). 18.25× ROAS. Now running Ads off the same creative.
Rebates→Games→Ads
The PlayAbly Platform
One platform.
One growth loop.
Three plays.
You don't buy three products on day one. You start with one play, see it work, and stack on the next. Rebates makes the moment. Games keeps the audience playing. Ads scales the story. Then the loop closes back to a new Rebate.
The growth loop
How the three plays connect.
The whole point of "one platform" is that each play makes the next one better. Your headline Rebate creates the moment. That audience flows into always-on Games. Your best Game format becomes a playable Ad. Your highest-CTR Ad drives new players back to the next Rebate.
12×
ROI when the platform runs end-to-end
6×
Email revenue lift on rebate launches
~48%
Sales increase across stacked plays
121%
More dwell time on game-equipped pages
01
FLAGSHIP · START HERE
Gamified Rebates.
The headline act.
Customers pay full price. If a real-world trigger hits — snow on Christmas, the Big Game going to overtime, your team in the playoffs — they get 100% cashback. PlayAbly assumes the risk. The brand never pays out-of-pocket.
Same margin as a full-price sale
No discount, no markdown, no escrow.
We hedge the trigger financially
You set a liability cap. Beyond it, we absorb every dollar.
Turnkey end-to-end
Official rules, AMOE disclosures, payouts. All us.
SOUL
▶ LAST CHANCE TO ENTER
Want a
Free Order?
Free Order?
If the Big Game goes to overtime, your order is 100% refunded.
Use code:OVERTIME
18.25× ROAS
+57% AOV
$0 paid by brand
↓ Leads to
An engaged audience. An always-on Game.
02
ALWAYS-ON RUNG
Games.
Keep them playing.
The always-on engagement layer. A merchant downloads PlayAbly from the Shopify App Store, picks a game format (spin-to-win, swipe-to-shop, product matchup), and the experience is live the same day. No campaign, no contract, no risk.
Captures attention
Players spend 121% more time on game-equipped pages.
Captures emails
Quiz/spin formats lift sign-ups 3–5× vs static popups.
Captures intent signals
Which game format won the most clicks? That's your next Rebate.
YOUR BRAND
Spin to win.
Enter your email to play.
15%
10%
20%
5%
25%
10%
15%
FREE
SPIN
↓ Leads to
A winning format. Then a playable Ad.
03
AMPLIFIER RUNG
Ads.
Scale what worked.
Your best-performing Game becomes a playable ad. The mechanic that just earned attention on your site now earns attention before the click. Customers play first, click second. CAC drops. Quality goes up.
Pre-qualified clicks
Players who engaged with the ad arrive warm, not cold.
Same creative, two surfaces
The Game on your site IS the ad in their feed.
The loop closes
New players land on a new Game. The cycle restarts.
▶ PLAY TO UNLOCK
Match 3 to win
15% off.
15% off.
3 IN A ROW · YOU WIN!
↺ Closes the loop
New players land on your next headline Rebate.
Three brands · three rungs
Different starting points. Same ladder.
Started at REBATES
Buckle Me Baby Coats
A premium category that couldn't discount. Went straight to a Rebate (≥3″ snow in NYC on Christmas). +23% sales, +40% AOV, $0 margin sacrificed.
Rebates→Games→Ads
Stacked REBATES + ADS
Hat Club
NCAA Overtime Rebate ran the campaign. The creative became a playable ad in the lead-up — players who engaged converted 3.2× the control. Two rungs at once.
Rebates→Games→Ads
Where to start
Two questions.
One starting rung.
You don't need to commit to the whole platform. We'll point you at the rung that fits this quarter's goal — and lay out the stack for the next.
Question 01
What's the bottleneck right now?
Question 02
How much can you commit this quarter?
▶ Your recommended starting rung
Rung 01 · Gamified Rebates
One capped campaign. ~14-day build. No margin given up if the trigger misses.
Book a campaign brief →One platform.
Pick your rung.
Talk to us once and we'll lay out the whole ladder — what to start with, when to stack on, and which case study yours is going to look most like.
