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Case Study · 10 of 13

How Skout turned a survey into a snack game people wanted to win

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Results

Flavor data and opt-ins, captured through play

7×
ROI
On the Cookie Rush campaign
4×
Higher email CVR
vs. a standard signup form
100%
Answers through play
No standalone survey form
+63%
Email & SMS opt-ins
Lift across the campaign
"
I didn’t even realize I was taking a survey. I just wanted to beat my Cookie Rush score.
SK
Skout Customer
Verified buyer

01 — Nobody fills out the survey

Skout wanted zero-party flavor preferences, but standard surveys had dismal completion and did nothing for signups.

They needed the data without the drop-off.

02 — A snack game with questions baked in

We built ‘Cookie Rush’, a fast, replayable game that slips flavor questions into play, so answering feels like scoring.

03 — Data and opt-ins, captured through play

Playably built and ran the game on Skout’s store, collecting zero-party data and lifting email & SMS opt-ins, with no boring form.

04 — The outcome: data and opt-ins, through play

Cookie Rush gathered zero-party flavor data through play and lifted email & SMS opt-ins +63%, at 4× the email CVR of a standard form.

Play it

Try the game yourself

The exact playable that ran in the campaign. Give it a shot.

Why it worked

Three reasons this beats a discount

A

Fun beats forms

A game pulled 4× the email CVR of a standard signup form.

B

Data without the drop-off

Questions felt like play, so people actually answered, and opt-ins rose +63%.

C

Reusable

The game keeps collecting flavor data every time someone plays.

Have a moment your customers are already watching?

Bring us the trigger. We’ll handle everything else: rules, hedging, payouts, the lot.

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