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Case Study · 10 of 13

How Skout turned a survey into a snack game people wanted to win.

Brand
Skout
Mechanic
‘Cookie Rush’ survey game
Window
Campaign run
Result
4× higher email CVR
Run a campaign like this →See the campaign creative ↓
CAMPAIGN SNAPSHOT
‘Cookie Rush’ game
7× ROI
Zero-party flavor data, captured through play
Email CVR4× vs. form
Survey responses200+
Opt-in lift+63%
▶

PlayAbly built a snack game that slipped flavor questions into play — capturing zero-party data and lifting email & SMS signups. No boring survey required.

▶Cookie Rush · the survey that played like a game
Results

Flavor data and opt-ins, captured through play.

▶ Product photoAdd a product / lifestyle shot
7×
ROI
On the Cookie Rush campaign
4×
Higher email CVR
vs. a standard signup form
200+
Survey responses
Zero-party flavor data collected
+63%
Email & SMS opt-ins
Lift across the campaign
"
I didn’t even realize I was taking a survey — I just wanted to beat my Cookie Rush score.
SK
Skout Customer
Verified buyer

01 — Nobody fills out the survey.

Skout wanted zero-party flavor preferences, but standard surveys had dismal completion and did nothing for signups.

They needed the data without the drop-off.

02 — A snack game with questions baked in.

We built ‘Cookie Rush’ — a fast, replayable game that slips flavor questions into play, so answering feels like scoring.

03 — Data and opt-ins, captured through play.

PlayAbly built and ran the game on Skout’s store, collecting zero-party data and lifting email & SMS opt-ins — no boring form.

04 — The outcome: data and opt-ins, through play.

Cookie Rush captured 200+ flavor responses and lifted email & SMS opt-ins +63%, at 4× the email CVR of a standard form.

The creative

What shoppers actually saw.

Intro · Cookies vs Bars
SKOUT
▶ Cookie Rush

Cookies or bars?
Play Cookie Rush
and settle it.

RUSH
Onsite trigger
In-game survey
RATE THE FLAVORS
Which would you grab first?
Tap your pick to keep the combo going.
Gameplay
New high score!
Drop your email to save it — and get first dibs on the winning flavor.
Why it worked

Three reasons this beats a discount.

A

Fun beats forms.

A game pulled 4× the email CVR of a standard signup form.

B

Data without the drop-off.

Questions felt like play, so people actually answered — 200+ responses.

C

Reusable.

The game keeps collecting flavor data every time someone plays.

Have a moment your customers are already watching?

Bring us the trigger. We’ll handle everything else — rules, hedging, payouts, the lot.

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