01 — A premium price point and a crowded launch window.
Slinger Bag sells a $750 ball launcher — a considered purchase that discounting would devalue.
They wanted attention and email capture during the US Open without cutting the price.
02 — A US Open run every American fan was watching for.
We tied the offer to a clear condition — the top American man winning the title — with a liability cap mapped to a launch-discount’s margin.
03 — On-site game, social ad, and US Open timing.
PlayAbly handled rules and tracking. Slinger ran an on-site ‘Buy Now, Win Later’ game alongside the broadcast — full price, no developer time.
04 — The outcome: full-price demand, no win.
No American won, so Slinger kept its revenue — after 3× email capture and a +60% traffic lift during the Open, all at the $750 full price.