What lands on your store is play. What we run behind it is law.
01
No purchase necessary
Every campaign ships with a free Alternative Means of Entry (AMOE). That's what makes it a lawful contest, not a lottery, and it's built in, not bolted on.
02
Official rules, drafted for you
We write and host the official rules, eligibility, odds disclosure, and required notices for each campaign. Your team reviews; you never start from a blank page.
03
Verifiable triggers only
We run a campaign only when the outcome is public and verifiable, a final score, an official weather reading. No ambiguity about whether the win condition hit.
04
Your liability is capped
You set a cap up front. PlayAbly hedges the exposure and funds payouts, including everything beyond your cap. Money never leaves your account by surprise.
05
Consent-based data
Every entry is an explicit opt-in. We collect zero-party data the shopper chose to share, handled to modern privacy standards, yours to use, cleanly sourced.
06
A full audit trail
Entries, draws, trigger verification, and payouts are logged and reconcilable. If anyone ever asks how a campaign ran, the answer is on record.
How a campaign clears legal
Three steps, none of them yours.
STEP 01
We structure it
Trigger, odds, cap, and AMOE are set so the campaign is a compliant contest from day one.
STEP 02
We document it
Official rules, disclosures, and notices are drafted and hosted. You approve the brief.
STEP 03
We verify & pay
When the event resolves, we verify the outcome, fund any payout, and log the whole run.
Have a question for legal?
Send it over. We'll walk your counsel through exactly how a campaign is structured.
Talk to our team →