Affiliates take a cut of every sale.Keep 100% of your
margin.
No discounts, no commissions, no middlemen, just ~20% more kept.PlayAbly drives the demand. You keep the customer.
Same demand.
None of the damage.
You keep more of every dollar you sell.
Run the same demand through both models over a 12-month program. The affiliate line bleeds ~18% commission plus a network fee off the top of every order. PlayAbly takes a flat fee and funds the reward itself — so the gap between gross and kept revenue stays thin and widens in your favor as you scale.
Their cost grows with you. Ours doesn't.
An affiliate program is a percentage — so the more you sell, the more it takes. Every extra dollar of revenue drags a commission behind it, climbing forever. PlayAbly is a flat platform fee: it stays put while your revenue runs. The shaded gap is pure margin an affiliate network would have skimmed.
You own the customer. Not the middleman.
This is the quiet cost of affiliates: the publisher owns the audience and the data. You get the order and a thank-you. PlayAbly runs on your storefront, so the email, the SMS opt-in, and the first-party purchase data all land on your list — and shoppers who win or play come back at a far higher rate.
A game beats a link. Every time.
An affiliate link is passive — a shopper clicks, maybe buys, and leaves. PlayAbly's mechanic is an event shoppers want to play, share, and come back to check. Measured against a baseline affiliate link, the engagement isn't a little better. It's a different order of magnitude.
Affiliate program vs. PlayAbly.
Same goal — drive demand and capture the sale. A very different outcome for your margin, your brand, and who owns the customer.
What the math adds up to.
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