Live event
A code on the jumbotron, a text after kickoff, a card at the gate.
QR · SMS
The shopper journey
One shopper.
Every channel.
One loop.
A shopper meets PlayAbly at a game, in an ad, on a shelf, or right on your store — and the same Play & Win loop takes over. They opt in, play, buy at full price, and get a real shot to win it all back. Then the loop brings them right back the next time.
The loop
Six steps. Then it starts over.
Every PlayAbly campaign — retail, ecom, social, or live event — runs the same shape. The mechanic is identical; only the doorway changes.
STEP 01
Discover
Meets the offer — at the game, in an ad, on a shelf, or at checkout.
STEP 02
Opt in
Drops an email or phone number to lock in their entry.
STEP 03
Play
Swaps tiles in a quick match-3 game to lock in their entry.
STEP 04
Buy
Checks out at full price — no discount, full margin for the brand.
STEP 05
Win
If the real-world trigger hits, they get 100% cashback.
STEP 06
Come back
A follow-up offer or playable ad pulls them in for the next round.
The loop closes back to step 01. A win or a near-miss makes the next play irresistible — so one purchase turns into a habit.
It starts anywhere
Same offer. Five front doors.
Wherever your shopper already is, the offer meets them there — and routes everyone into the exact same loop above.
Paid ad
A playable ad unit in their feed — they play first, click second.
PLAYABLE
Social
A link in bio, a story sticker, a creator drop pointing to the play.
LINK · STORY
Retail shelf
A QR on the packaging or a POS sign turns a shelf into an entry point.
ON-PACK QR
Your store
An on-site widget at the product page or checkout, live the same day.
ON-SITE
Different doorway, identical mechanic. Pick the channels that fit the campaign — the shopper experience never forks.
A real run · SOUL × The Big Game
Watch it happen, one screen at a time.
One SOUL shopper — from a code on the stadium shelf to the playable ad on your ecommerce store. The same loop crosses the counter and follows them home.
In-store
→
Online
One continuous loop, on either side of the counter.
SOUL
The Big Game is coming… want a free order? Place it before kickoff to enter.OVERTIME
If the game goes to overtime, your whole order is 100% refunded. Reply PLAY to enter.
Today · 4:12 PM
SOUL
You're one tap from the draw.
Add your email so we know where to send your win.
maya@email.com
Count me in →
No catch. Full price today, 100% back if OVERTIME hits.
SOUL
Match 3 to lock
your entry
your entry
SWAP TO MATCH
SOUL
Your order
Blood Orange · 12-pack ×1$48.00
OVERTIME✓ Entry applied
Total$48.00
Pay $48.00
SOUL
▶ IT WENT TO OVERTIME
You
won.
won.
$48.00 refunded
Your full order is on us. Refund is already on its way to maya@email.com.
PlayAbly covered it — SOUL paid $0.
▶ Play to unlock
Match 3 to win your next order
Shop your prize→
01 / 06In-store
The offer appears
On the jumbotron, a shelf QR, or a text at kickoff — a Play & Win offer tied to a real moment they already care about.
02 / 06In-store
They opt in
One tap drops an email or phone. You capture a first-party contact and a buying-intent signal — before any purchase.
03 / 06Online
They play to enter
A quick match-3 game on their phone locks the entry. Playing feels like winning already, and completion beats a plain form.
04 / 06In-store + online
They buy — full price
At the register or on your site, they check out at full price. No discount, full margin — the code is an entry, not a coupon.
05 / 06Online
They win it back
If the real-world trigger hits, PlayAbly emails the 100% cashback and pays it. You never touch your margin.
06 / 06Online
The loop reopens
A follow-up email and a retargeting playable ad on your ecommerce store route them straight back to step 01.
One loop.
Every door leads in.
Tell us where your shoppers already are — a stadium, a shelf, a feed, your storefront — and we'll wire the same Play & Win loop to meet them there, in-store and online.
