01 — Early Black Friday, and a store full of cash-off offers.
Jordan Craig is a streetwear label founded in 1989 on Jamaica Avenue in New York City. Early November is Early Black Friday, with cash-off offers across the store.
The brand wanted the buzz of a Knicks game night without adding another markdown.
02 — Nine moments from one Bulls at Knicks game.
Nine squares, nine things that could happen on Nov 4: Josh Giddey 15+ assists, a tie after tip-off, overtime, Jalen Brunson 40+ and five more. If any line of three completed, across, down or diagonal, shoppers got 100% of the product price back, before taxes and shipping.
03 — A shoppable board, code TIPOFF, two days.
Every square was a Jordan Craig look to shop. Shoppers ordered Nov 1 and 2 with code TIPOFF, which took nothing off and enrolled the order. Playably built the board page, an 11-frame carousel, stories and the official rules. On game night the board checked off squares live from the box score.
04 — Six squares, no line. No cashback owed.
Knicks 135, Bulls 105. Six of nine squares filled, but every line needed Giddey 15+ assists, overtime or Brunson 40+, and none happened. Jordan Craig kept its full-price revenue. The board page added to cart 77% more often than the store, and converted 17% better than its 50%-off fleece page the same weekend.
