← All case studies·Sports·Rebate
Case Study · NFL Draft rebate

34% bigger baskets, and no discount offered.

Brand
Jordan Craig
Mechanic
‘NEWYORKFREE’ NFL Draft rebate
Window
Apr 16 – Apr 22, 2026
Offer
Full price, no discount
Margin given away
Zero at checkout
Payout risk to brand
Zero
Run a campaign like this →See how it worked ↓
CAMPAIGN SNAPSHOT
‘NEWYORKFREE’ NFL Draft rebate
+34%
Bigger baskets than the store average, all at full price
Buyers who skipped two 25%-off sales93%
Store orders through the rebate1 in 8
Margin given awayZero
▶

Playably ran a rebate for Jordan Craig around the 2026 NFL Draft, Apr 16 – 22. Shoppers paid full price with code NEWYORKFREE. Two 25%-off sitewide sales ran the same month, and 93% of buyers chose the rebate over them.

▶NEWYORKFREE · NFL Draft rebate
Results

Bigger baskets. No markdown.

+34%
Bigger baskets than the store average
At full price, no discount offered
93%
Of buyers walked past two 25%-off sales
Both sitewide sales ran the same month
1 in 8
Store orders came through the rebate
During the Apr 16 – 22 window
2.5×
More cost-efficient than the brand’s own sales
Versus their Easter and Tax Day sales
Why it worked

Four reasons this beat a sitewide sale.

A

Stakes, not markdowns.

Shoppers paid full price and got a real shot at getting their money back. Nothing was discounted to create the urgency.

B

It beat a 25%-off sale.

93% of buyers walked past two 25%-off sitewide sales running the same month to shop the rebate instead.

C

Bigger baskets, not bigger discounts.

Rebate orders ran 34% bigger than the store average, with no markdown taken at checkout.

D

No margin, no risk.

Zero margin was given away at checkout and Jordan Craig carried zero payout risk.

Have a moment your customers are already watching?

Bring us the trigger. We’ll handle everything else — rules, hedging, payouts, the lot.

Book a campaign brief →Read another case study
Up next:Forme · World CupTaptap Send · Singapore Open