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Case Study · NFL Draft rebate

34% bigger baskets, and no discount offered.

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Results

Bigger baskets. No markdown.

+34%
Bigger baskets than the store average
At full price, no discount offered
93%
Of buyers walked past two 25%-off sales
Both sitewide sales ran the same month
1 in 8
Store orders came through the rebate
During the Apr 16 – 22 window
2.5×
More cost-efficient than the brand’s own sales
Versus their Easter and Tax Day sales

01 — Two 25%-off sales in the same month.

Jordan Craig is a streetwear label founded in 1989 on Jamaica Avenue in New York City. Easter and Tax Day each came with a 25%-off sitewide sale, and both gave margin away on every order.

The NFL Draft was the next big moment. The brand wanted the attention without another markdown.

02 — A New York trigger for a New York brand.

If any of three athletes the brand works with was drafted by either NFL team that plays in East Rutherford, NJ, customers got 100% cashback. The Draft runs seven rounds, so shoppers had a reason to keep watching after round one.

03 — Full price, one code, one week.

The campaign ran Apr 16 to Apr 22, 2026, ahead of the Draft on Apr 23. Shoppers paid full price with the code NEWYORKFREE. No discount was taken at checkout, and two 25%-off sales ran alongside it.

04 — No trigger, no cashback owed.

None of the three athletes went to those teams, so no cashback was owed and the brand kept the full-price revenue. Baskets ran 34% bigger than the store average, and 1 in 8 store orders came through the offer.

Why it worked

Four reasons this beat a sitewide sale.

A

Stakes, not markdowns.

Shoppers paid full price and got a real shot at getting their money back. Nothing was discounted to create the urgency.

B

It beat a 25%-off sale.

93% of buyers walked past two 25%-off sitewide sales running the same month to shop the rebate instead.

C

Bigger baskets, not bigger discounts.

Rebate orders ran 34% bigger than the store average, with no markdown taken at checkout.

D

No margin, no risk.

Zero margin was given away at checkout and Jordan Craig carried zero payout risk.

Have a moment your customers are already watching?

Bring us the trigger. We’ll handle everything else — rules, hedging, payouts, the lot.

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