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Case Study · 04 of 13

How MyPadL turned a wish for snow into its best window of the quarter.

Brand
MyPadL
Trigger
White Christmas in Central Park
Window
Dec 2025
Mechanic
100% cashback if trigger hits
Run a campaign like this →See the campaign creative ↓
LIVE CAMPAIGN ARCHIVE
Snowfall, NYC, Dec 25 2025
1.8″
Below 3″ threshold · brand kept revenue, no payout owed
Threshold3.0″
Actual (Central Park)1.8″
Trigger hit?No
▶

MyPadL kept every dollar of revenue. PlayAbly absorbed the campaign cost. Players got a partner-brand consolation offer.

▶White Christmas WinBack · personalized Banz at full price
Results

Personalized product, no discount, best window of the quarter.

▶ Product photoAdd a product / lifestyle shot
10×
ROI
Surpassed forecasted results
7×
Email revenue
Weather-triggered sends
+52%
Sales increase
Best window of the quarter
2.5×
Repeat buyers
Lift across the campaign
"
Fans were checking the forecast all month — it made our brand part of the holiday excitement.
JN
Jamie Nguyen
Head of Marketing, MyPadL

01 — A personalized product that shouldn’t be discounted.

MyPadL sells personalized Banz — made-to-order pieces where a markdown undercuts the perceived value.

They wanted holiday urgency without a discount that cheapened a custom product.

02 — A White Christmas every customer could root for.

We set a clear condition — a White Christmas in Central Park on Dec 25, 2025 — with a liability cap mapped to the margin a holiday promo would have cost.

03 — Weather-triggered email did the heavy lifting.

PlayAbly handled rules, disclosures, and tracking. Weather-triggered sends kept the campaign top of mind all month.

04 — The outcome: best window of the quarter.

1.8″ fell at Central Park, below the threshold, so MyPadL kept its revenue — and still posted a +52% sales lift and 10× ROI.

The creative

What shoppers actually saw.

Hero email · WinBack
MYPADL
▶ A White Christmas WinBack

If it’s a White Christmas
in NYC,
your order is on us.

SNOWDAY
Onsite banner
Last-chance reminder
LAST CHANCE TO ENTER
Hours left to root for snow.
If ≥3″ falls in NYC on Dec 25, you get 100% cashback.
Outcome email
Not this year — but thank you for playing.
1.8″ at Central Park, just shy of the threshold. Here’s a consolation offer from a partner brand.
Why it worked

Three reasons this beats a discount.

A

Custom value, intact.

No markdown on a made-to-order product — the promo created urgency without cheapening it.

B

A reason to act now.

The Christmas deadline pulled January purchases forward.

C

A story they shared.

Fans checked the forecast and talked about it — earned holiday buzz.

Have a moment your customers are already watching?

Bring us the trigger. We’ll handle everything else — rules, hedging, payouts, the lot.

Book a campaign brief →Read another case study
Up next:Buckle Me · White Christmas → +23% salesJones New York · White Christmas → 5× per send