01 — Premium category, holiday season, can't discount.
Buckle Me Baby Coats sells a single high-consideration product: a winter coat designed for safe car-seat use. The brand built its reputation on safety and quality, and discounting would have undermined the positioning.
The team needed a way to create urgency in the holiday window without joining the discount race.
02 — A trigger every parent in the Northeast was already watching.
Snow on Christmas. We defined a clear, verifiable condition (≥3″ of snowfall at Central Park on December 25, 2025) and set a liability cap that mapped to the margin they'd have given up on a 20% off promo.
03 — Onsite banner, email send, paid amplification.
Playably handled creative direction, official rules, AMOE disclosures, and tracking. Buckle Me approved the brief and ran the campaign on its existing tech stack, with no developer time.
04 — A record holiday, no payout owed.
2.1″ fell at Central Park, just under the threshold, so Buckle Me kept every dollar. The campaign drove a 23% sales lift and 40% higher AOV, with no discount code anywhere.
