01 — Premium category, holiday season, can't discount.
Buckle Me Baby Coats sells a single high-consideration product: a winter coat designed for safe car-seat use. The brand built its reputation on safety and quality — discounting would have undermined the positioning.
The team needed a way to create urgency in the holiday window without joining the discount race.
02 — A trigger every parent in the Northeast was already watching.
Snow on Christmas. We defined a clear, verifiable condition — ≥3″ of snowfall at Central Park on December 25, 2025 — and set a liability cap that mapped to the margin they'd have given up on a 20% off promo.
03 — Onsite banner, email send, paid amplification.
PlayAbly handled creative direction, official rules, AMOE disclosures, and tracking. Buckle Me approved the brief and ran the campaign on its existing tech stack — no developer time.
04 — A record holiday, no payout owed.
2.1″ fell at Central Park — just under the threshold — so Buckle Me kept every dollar. The campaign drove a 23% sales lift and 40% higher AOV, with no discount code anywhere.
