Pricing
How does this cost you anything?
It replaces the discount you already give away. You pay for the campaign, not the rebate. If the trigger hits, PlayAbly funds the cashback, not you.
The model
Simple, and it scales with you.
01
Start with one play
Run a single event-triggered campaign. Low commitment, fast to launch.
02
Scale by size & cap
Pricing follows campaign size and the liability cap you choose, nothing hidden.
03
We carry the rebate
The payout is hedged and funded by us. You're never out of pocket beyond your cap.
Ways to start
Pick the commitment, not the price tag.
ONE PLAY
Test it on one moment
Best for a first campaign tied to a single game or event.
✓ One custom game build
✓ One event trigger
✓ Rules, hedging & payouts handled
✓ On-site + email creative
Most popular
SEASON
Run a quarter of moments
Best for sustained lift across a season or a campaign calendar.
✓ Multiple games & triggers
✓ All channels: on-site, email, ads, in-store
✓ Shared liability cap across campaigns
✓ Zero-party data feeding your flows
ALWAYS-ON
Embed play everywhere
Best for scale across acquisition, AOV, and retention.
✓ Always-on game library
✓ Triggers managed for you year-round
✓ Custom hedging & reporting
✓ Dedicated strategist
In every campaign
Turnkey, end to end.
✓ A real game, built for your brand
✓ Official rules & legal
✓ Trigger modeling & hedging
✓ On-site, email & ad creative
✓ Tracking & verification
✓ Payouts handled for you
✓ Zero-party data capture
✓ Dedicated support
What you'll never pay
The part that protects margin.
No discount. No markdown. No margin lost.
Never out of pocket beyond your cap.
$0 when a trigger doesn't hit, and when it does, we fund the payout.
Pricing questions
The two everyone asks.
What is a "liability cap"?
It's the most a campaign could ever cost you, set before launch. PlayAbly funds every rebate, and absorbs everything beyond the cap. You always know your worst case, and it's a number you chose.
Is there a minimum?
You can start with a single play. Book a brief and we'll size the campaign and the cap to your goal for the quarter, no annual contract to test it.
What are the costs?
Book a brief and we'll scope the campaign, the cap, and the cost to your goal.
Book a brief →