Pricing

How does this
cost you anything?

Nothing up front. We take a cut only when a sale happens, and it comes from the discount budget you were going to spend anyway. If the trigger hits, PlayAbly funds the cashback, not you.

Book a brief →See how it works
SOUL
Buckle Me Coats
Black Box My Car
Slinger Bag
Red & West
MyPadL
Roshambo
MudMixer
Michu
Ming Wang
Western Botanicals
My Medic
Replacements
The Sak
Hat Club
Jordan Craig
Built
Central Perk
Nation
Nutrition Faktory
State Bicycle
Enlighten Smiles
Price Shoes
Masai
Nectr
Dad Grass
Crosskix
The model

Simple, and it scales with you.

01
Start with one play
Run a single event-triggered campaign. Low commitment, fast to launch.
02
Scale by size & cap
Pricing follows campaign size and the liability cap you choose, nothing hidden.
03
We carry the rebate
The payout is hedged and funded by us. You're never out of pocket beyond your cap.
Ways to start

Pick the commitment, not the price tag.

ONE PLAY
Test it on one moment
Best for a first campaign tied to a single game or event.
✓ One custom game build
✓ One event trigger
✓ Rules, hedging & payouts handled
✓ On-site + email creative
Book a brief
Most popular
SEASON
Run a quarter of moments
Best for sustained lift across a season or a campaign calendar.
✓ Multiple games & triggers
✓ All channels: on-site, email, ads, in-store
✓ Shared liability cap across campaigns
✓ Zero-party data feeding your flows
Book a brief
ALWAYS-ON
Embed play everywhere
Best for scale across acquisition, AOV, and retention.
✓ Always-on game library
✓ Triggers managed for you year-round
✓ Custom hedging & reporting
✓ Dedicated strategist
Talk to sales
In every campaign

Turnkey, end to end.

✓ A real game, built for your brand
✓ Official rules & legal
✓ Trigger modeling & hedging
✓ On-site, email & ad creative
✓ Tracking & verification
✓ Payouts handled for you
✓ Zero-party data capture
✓ Dedicated support
What you'll never pay

The part that protects margin.

No discount. No markdown. No margin lost.
Never out of pocket beyond your cap.
$0 when a trigger doesn't hit, and when it does, we fund the payout.
Some brands run conditional rebates themselves: they front the payout, carry the legal risk, and manage the hedge. With PlayAbly you do none of that, and you only pay when a sale happens.
Pricing questions

The three everyone asks.

What do we pay up front?
Nothing. We take a cut only when a sale happens, and that cut comes from the discount budget you were going to spend anyway. Pricing scales with campaign size and the liability cap you choose.
What is a "liability cap"?
It's the most a campaign could ever cost you, set before launch. PlayAbly funds every rebate, and absorbs everything beyond the cap. You always know your worst case, and it's a number you chose.
Is there a minimum?
You can start with a single play. Book a brief and we'll size the campaign and the cap to your goal for the quarter, no annual contract to test it.
30+
Brands launched
100%
Customer retention
$0
Paid out-of-pocket
18.25×
Best ROAS on rebate ads

What are the costs?

Book a brief and we'll scope the campaign, the cap, and the cost to your goal.

Book a brief →