The flagship mechanic
Full price.
Real stakes.
100% cashback.
Gamified Rebates turn every checkout into a chance to Play & Win. Shoppers pay full price for a real shot at getting their whole order refunded when a real-world event hits. You keep full margin. We carry the risk.
PHI 24 · 24 KCQ4 0:12
▶ LAST CHANCE TO ENTER
Want a Free Order?
If the Big Game goes to overtime, your order is 100% refunded. Place it before kickoff tomorrow.
Use code:OVERTIME
18.25× ROAS
+57% AOV
$0 paid by brand
Problem
Discounts capture attention,
but destroy margin.
A discount is a tax you pay on every order — win or lose. A rebate is a wager you only "lose" when something great actually happens. And even then, PlayAbly funds it, not you.
Full margin, every order
Urgency from a real moment
$0 brand liability
Side by side
Discounts vs. PlayAbly.
Same goal, capture attention and drive the sale. A very different outcome for your margin, your brand, and your data.
Discounts
PlayAbly
Shoppers buy at full price
Protects brand perception
Rich first-party data, not just an email
On-brand, custom game experience
Email capture
Margin impact
Discount on every order
$0, full-price sales
Who funds the reward
You, every order
PlayAbly, when it hits
Diagnose
Curious what a rebate could do for your ROAS?
Diagnose your brand in 5 seconds, your store, your numbers, your projected growth.
The triggers
Pick a moment your
shoppers already care about.
A trigger is the real-world event that decides the payout. We choose ones with the right odds and the right emotion, then handle the hedge behind it.
Sports
A game going to overtime, a team making the playoffs, a no-hitter, a record broken.
"If the Big Game hits OT, your order is on us."
Weather
Snow on a holiday, a heat wave, rain on race day, measured against a public station.
"If it snows in NYC on Christmas, your coat is free."
Cultural
An awards-show result, a season finale twist, a viral cultural moment landing.
"If the underdog wins the finale, drinks are refunded."
Milestone
A follower goal, a launch-day target, a community number the brand is chasing.
"Hit 50k followers by April 30 and every order is rebated."
Why it works
A win-win,
by design.
Four steps. One purchase. A real shot at winning.
01
Shopper pays full price
Full price at checkout. No codes, no markdown.
▶ Full-margin revenue, today
02
We set a real-world trigger
We tie it to a real event your shoppers already care about.
▶ Turnkey · we run rules & odds
03
The moment plays out
It plays out live, with everyone watching the same outcome.
▶ Built-in reason to share
04
If it hits, 100% cashback
If it hits, every dollar is refunded. We fund the payout, not you.
▶ $0 brand liability beyond the cap
Proof
The numbers brands
actually walked away with.
+23%
Sales lift on launch
— Buckle Me Baby Coats
5×
Revenue per send
— Jones New York winback
$0
Out-of-pocket payout
— PlayAbly carries the risk
18.25×
ROAS on rebate ads
— BlackBoxMyCar March Madness
Diagnose your brand
See your ROAS on a rebate.
Drop in your store and what you spend on a product each month. We'll read your brand, recommend your next rebate moment, and model the growth, in your look and feel.
Ready when you are
Ready to replace discounts with delight?
30+ Shopify brands launched. 100% retention. Your campaign next.
Book a demo →