The flagship mechanic

Full price.
Real stakes.
100% cashback.

Gamified Rebates turn every checkout into a chance to Play & Win. Shoppers pay full price for a real shot at getting their whole order refunded when a real-world event hits. You keep full margin. We carry the risk.

Book a campaign brief →See live triggers
0% discount$0 brand payout on a hit~14-day build
PlayAbly
PHI 24 · 24 KCQ4 0:12
▶ LAST CHANCE TO ENTER

Want a
Free Order?

If the Big Game goes to overtime, your order is 100% refunded. Place it before kickoff tomorrow.

Use code:OVERTIME
18.25× ROAS
+57% AOV
$0 paid by brand
Problem

Discounts capture attention,
but destroy margin.

A code is a tax you pay whether or not it changed the outcome. A rebate is a wager you only "lose" when something great actually happens, and even then, you don't pay it.

The discount tax
20% off, every order, forever.
–
Margin comes off the top of every sale, including the ones you'd have won anyway.
–
Trains shoppers to wait for the next code. Resets your price anchor.
–
Feels the same as every other promo in the inbox.
vs
The rebate play
Full price, with a real chance to win it all back.
▶
Every order books at full margin, nothing comes off the top.
▶
The trigger creates urgency tied to a real moment, not a countdown timer.
▶
When the trigger hits, PlayAbly funds the cashback, not you.
Side by side

Discounts vs. PlayAbly.

Same goal, capture attention and drive the sale. A very different outcome for your margin, your brand, and your data.

Discounts
PlayAbly
Shoppers buy at full price
Protects brand perception
Rich first-party data, not just an email
On-brand, custom game experience
Email capture
Margin impact
Discount on every order
$0, full-price sales
Who funds the reward
You, every order
PlayAbly, when it hits
Curious what a rebate could do for your ROAS? Diagnose your brand in 5 seconds, your store, your numbers, your projected growth. Diagnose my brand →
The triggers

Pick a moment your
shoppers already care about.

A trigger is the real-world event that decides the payout. We choose ones with the right odds and the right emotion, then handle the hedge behind it.

Sports
Sports
A game going to overtime, a team making the playoffs, a no-hitter, a record broken.
"If the Big Game hits OT, your order is on us."
Weather
Weather
Snow on a holiday, a heat wave, rain on race day, measured against a public station.
"If it snows in NYC on Christmas, your coat is free."
Cultural
Cultural
An awards-show result, a season finale twist, a viral cultural moment landing.
"If the underdog wins the finale, drinks are refunded."
Milestone
Milestone
A follower goal, a launch-day target, a community number the brand is chasing.
"Hit 50k followers by April 30 and every order is rebated."
Why it works

A win-win,
by design.

Four steps. One purchase.
A real shot at winning.

01
Shopper pays full price
Full price at checkout. No codes, no markdown.
▶ Full-margin revenue, today
02
We set a real-world trigger
We tie it to a real event your shoppers already care about.
▶ Turnkey · we run rules & odds
03
The moment plays out
It plays out live, with everyone watching the same outcome.
▶ Built-in reason to share
04
If it hits, 100% cashback
If it hits, every dollar is refunded. We fund the payout, not you.
▶ $0 brand liability beyond the cap
+23%
Sales lift on launch
— Buckle Me Baby Coats
5×
Revenue per send
— Jones New York winback
$0
Out-of-pocket payout
— PlayAbly carries the risk
18.25×
ROAS on rebate ads
— BlackBoxMyCar March Madness

Diagnose your brand

See your ROAS on a rebate.

Drop in your store and what you spend on a product each month. We’ll read your brand, recommend your next rebate moment, and model the growth, in your look and feel.

$
2.2×
Free · no signup · ~5 seconds

Your ROAS on a rebate

2.2× → 3.1×

Same ad spend. A modeled +39% lift from a PlayAbly gamified rebate.

Today
$22,000
With rebate
$30,600
Incremental revenue / mo
+$8,600
Incremental / year
+$103K
Net rebate cost / mo
$1,400
Return on rebate spend
6.1×

Your next rebate moment

⚡ Recommended for your brand

4th of July Cash-Back Blitz

Goes live ~Jun 27 · 10-day run

A Buy Now, Win Later rebate tied to the fireworks. Customers buy now and play to win up to 100% back, redeemable on their next order.

+28% conversion, the game beats a flat “15% off”
+14% AOV, spend thresholds unlock bigger wins
Breakage + repeat, wins redeem later, funding the offer
Your store, your brand, running the rebate
Your brand
4th of July

Win up to 100% back

Buy now · play · win later

Play to win

Want this live on your store before your next big moment?

We build, brand, and launch the whole rebate for you.

Book a demo

Modeled estimate, not a guarantee. Lift ranges (conversion, AOV, breakage) are PlayAbly benchmark midpoints applied to the ROAS and spend you entered; your results depend on offer, audience, and category. Brand visuals are pulled live from your public site for illustration.

Ready to replace discounts with delight?

30+ Shopify brands launched. 100% retention. Your campaign next.

Book a demo →