01 · A corridor that competes on cents.
Taptap Send moves money to more than 70 destinations. The United States to Philippines corridor is one of its fastest growing and one of its tightest: rate, fee and delivery speed sit close to parity across providers, and the one lever a discount would pull, the fee, is the product itself.
The brief was to earn a first transfer from a new sender without changing the economics of the transfer.
02 · Send $100, get $100 back if a Filipina wins the US Open.
New customers entered promo code AEWINS on a first transfer of $100 or more. The code enrolled the transfer and changed nothing else. If a player representing the Philippines won the 2026 US Open women’s singles title, the sender got $100 back by Venmo after claiming by email. If not, the transfer had cost exactly what it always would.
03 · Nine days, one player, four surfaces.
A landing page carrying the full terms, email and SMS, organic social on Instagram and Facebook, and digital kiosks on 43-inch screens in New Jersey. Alexandra Eala was the reason the offer made sense: the whole Filipino diaspora in the United States was already watching her draw. Midway through, the window was extended to the morning of September 5 and the creative was rebuilt around the new deadline.
04 · The outcome: 34 new senders, $0 discounted.
Eala lost in the third round to Iva Jovic, and Elena Rybakina won the title on September 12, so the condition was not met. No cashback was owed. Every transfer stood as sent, at the rate and fee the sender was quoted, and Taptap Send kept 34 first-time senders it had not discounted to acquire, with around 40 more signed up and not yet sent when the last count was taken.