01 — A crowded March promo window.
BlackboxMyCar wanted a March Madness moment that stood out without discounting its dashcams into the ground.
They needed new customers who’d stick, without training the audience to wait for a sale.
02 — 100% cashback if the title game hits overtime.
We tied the promo to the NCAA championship: shop March 30–April 5 with code OVERTIME, and if the April 6 final goes to overtime, the order is 100% cash back.
03 — Full price at checkout, risk on us.
Shoppers paid full price; PlayAbly modeled the odds and carried the payout risk, so BlackboxMyCar’s margin was never exposed.
04 — The outcome: attention, at full margin.
The overtime hook lifted click-through 27% on the campaign, turning a tired discount window into a high-stakes moment — with $0 of margin given up.
