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Case Study · 07 of 13

How Red & West turned game-day excitement into full-price sales.

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Results

Full price, 67% of players enrolled, $0 paid out.

10.6%
Of shoppers played
379 of 3,573 sessions, 11-day window
67%
Of players enrolled
254 codes applied at checkout
100%
Full-price orders
OU Collection, no sale items
0%
Paid out
Trigger missed, no markdowns
"
I love the promo — and I got the shirt a day early so I can wear it to the game. Boomer!
RW
Red & West Customer
Verified buyer

01 — Game-day demand, but discounting kills fan-gear margin.

Red & West sells OU fan gear into a hype-driven, time-boxed window — and markdowns are the category default.

They wanted to capture game-day excitement at full price, not race competitors to the bottom.

02 — A trigger every OU fan was already living and dying by.

We tied cashback to a clear on-field result, with a hedge so the brand keeps the bulk of revenue whether or not the trigger hits.

03 — Segmented game-day email and an on-site rebate widget.

Playably handled rules, hedging, and tracking. Red & West ran segmented sends and an on-site widget — full price, no dev time.

04 — The outcome: OU won, but not by enough.

OU beat Michigan 24–13. The 11-point margin missed the 24-point mark, so no rebates were owed and Red & West kept every full-price sale.

Campaign graphics

The creative that ran.

Landing page
Landing page
Launch email
Launch email
Outcome email
Outcome email
Why it worked

Three reasons this beats a discount.

A

Margin protected, win or lose.

Playably’s hedge means the brand keeps ~80% of every sale regardless of the result.

B

Real urgency.

Game day is a hard deadline — fans bought now to be ready.

C

Built-in fandom.

Rooting for the team is the share — earned reach all season.

Have a moment your customers are already watching?

Bring us the trigger. We’ll handle everything else — rules, hedging, payouts, the lot.

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