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Case Study · 07 of 13

How Red & West turned game-day excitement into full-price sales.

Brand
Red & West
Trigger
OU hits the game-day mark
Window
Game day
Mechanic
100% cashback if trigger hits
Run a campaign like this →See the campaign creative ↓
LIVE CAMPAIGN ARCHIVE
OU game day
Mark hit ✓
Fans won — PlayAbly covered the payout, brand kept its margin
ThresholdTeam covers the mark
ActualCovered
Trigger hit?Yes — payout covered by PlayAbly
▶

Even on a win, the math holds: PlayAbly funded the cashback, Red & West kept 80% of every sale. A true win-win.

▶Game-Day WinBack · OU gear at full price
Results

Game-day hype, full price, 12× return on the campaign.

▶ Product photoAdd a product / lifestyle shot
12×
ROI
Far exceeded expectations
6×
Email revenue
Segmented game-day sends
+48%
Increase in sales
Excitement → real purchases
2×
Email & signup growth
Across the campaign
"
I love the promo — and I got the shirt a day early so I can wear it to the game. Boomer!
RW
Red & West Customer
Verified buyer

01 — Game-day demand, but discounting kills fan-gear margin.

Red & West sells OU fan gear into a hype-driven, time-boxed window — and markdowns are the category default.

They wanted to capture game-day excitement at full price, not race competitors to the bottom.

02 — A trigger every OU fan was already living and dying by.

We tied cashback to a clear on-field result, with a hedge so the brand keeps the bulk of revenue whether or not the trigger hits.

03 — Segmented game-day email and an on-site rebate widget.

PlayAbly handled rules, hedging, and tracking. Red & West ran segmented sends and an on-site widget — full price, no dev time.

04 — The outcome: fans won, brand kept its margin.

OU hit the mark, so PlayAbly funded the cashback while Red & West kept ~80% of every sale — on a +48% sales lift and 12× ROI.

The creative

What shoppers actually saw.

Mechanic · Buy Now, Win Later
RED & WEST
▶ Game-Day WinBack

Buy your gear now.
If OU hits the mark,
it’s on us.

BOOMER
On-site widget
Last-chance reminder
KICKOFF SOON
Wear it to the game.
Order now for game-day delivery — and a shot at 100% back.
Outcome
Boomer! Your order’s on us.
OU hit the mark — your cashback is on the way, courtesy of PlayAbly.
Why it worked

Three reasons this beats a discount.

A

Margin protected, win or lose.

PlayAbly’s hedge means the brand keeps ~80% of every sale regardless of the result.

B

Real urgency.

Game day is a hard deadline — fans bought now to be ready.

C

Built-in fandom.

Rooting for the team is the share — earned reach all season.

Have a moment your customers are already watching?

Bring us the trigger. We’ll handle everything else — rules, hedging, payouts, the lot.

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