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Case Study · 13 of 13

How Dr. Morse’s replaced a flat quiz with a health game that converts

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Results

The right remedy, found fast: conversion tripled

3×
Conversion rate
On the personalized quiz
+40%
Session length
Shoppers explored more
20%
Reward for finishing
The only incentive, at the end of the quiz
+36%
Add-to-cart
From quiz finishers
"
The conversion results speak for themselves. Can’t wait to do more together.
DS
Devin Simmons
VP Marketing, Dr. Morse’s

A huge catalog, confused shoppers

Dr. Morse’s deep catalog left visitors unsure which remedy fit, and the existing flat quiz wasn’t closing the gap.

They needed a guide that felt personal, not a wall of products.

A 2-minute health game

We built a playful health quiz that asks about goals and symptoms and matches each visitor to the right product, with a small reward for finishing.

On-site, personalized, always-on

Playably shipped the quiz on Dr. Morse’s store, lifting session length, add-to-cart, and conversion, built on 45+ years of brand trust.

The outcome: the right remedy, found fast

The quiz tripled conversion, deepened sessions +40% and lifted add-to-cart +36% from finishers.

The creative

What shoppers actually saw

Quiz CTA · Feel your best
DR. MORSE’S
▶ Health Quiz

Two minutes
Find the remedy
that fits you

QUIZ
Onsite trigger
Health quiz · mobile
QUESTION 4 OF 8
What’s your top goal?
Answer a few quick questions about how you feel.
Result
Here’s your match
Based on your answers, plus 20% off for finishing the quiz.
Why it worked

Three reasons this beats a discount

A

Guidance, not guesswork

A personalized quiz matched shoppers to the right remedy, and conversion tripled.

B

Deeper sessions

Playful Q&A kept visitors exploring 40% longer.

C

Trust + reward

45 years of credibility plus a small finish reward sealed the purchase.

Have a moment your customers are already watching?

Bring us the trigger. We’ll handle everything else: rules, hedging, payouts, the lot.

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