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Case Study · 13 of 13

How Dr. Morse’s replaced a flat quiz with a health game that converts.

Brand
Dr. Morse’s
Mechanic
2-minute health quiz
Window
Always-on
Result
3× conversion rate
Run a campaign like this →See the campaign creative ↓
CAMPAIGN SNAPSHOT
2-minute health quiz
3×
Conversion vs. the old quiz
Session length+40%
Add-to-cart+36%
Reward20% off
▶

PlayAbly replaced Dr. Morse’s flat quiz with a playful health game that matches each visitor to the right product. No discount required to start.

▶Health Quiz · matches each visitor to the right remedy
Results

The right remedy, found fast — conversion tripled.

▶ Product photoAdd a product / lifestyle shot
3×
Conversion rate
On the personalized quiz
+40%
Session length
Shoppers explored more
2M+
Bottles sold
45+ years of brand trust
+36%
Add-to-cart
From quiz finishers
"
The conversion results speak for themselves. Can’t wait to do more together.
DS
Devin Simmons
VP Marketing, Dr. Morse’s

01 — A huge catalog, confused shoppers.

Dr. Morse’s deep catalog left visitors unsure which remedy fit — and the existing flat quiz wasn’t closing the gap.

They needed a guide that felt personal, not a wall of products.

02 — A 2-minute health game.

We built a playful health quiz that asks about goals and symptoms and matches each visitor to the right product — with a small reward for finishing.

03 — On-site, personalized, always-on.

PlayAbly shipped the quiz on Dr. Morse’s store, lifting session length, add-to-cart, and conversion — built on 45+ years of brand trust.

04 — The outcome: the right remedy, found fast.

The quiz tripled conversion, deepened sessions +40% and lifted add-to-cart +36% from finishers.

The creative

What shoppers actually saw.

Quiz CTA · Feel your best
DR. MORSE’S
▶ Health Quiz

Two minutes.
Find the remedy
that fits you.

QUIZ
Onsite trigger
Health quiz · mobile
QUESTION 4 OF 8
What’s your top goal?
Answer a few quick questions about how you feel.
Result
Here’s your match.
Based on your answers — plus 20% off for finishing the quiz.
Why it worked

Three reasons this beats a discount.

A

Guidance, not guesswork.

A personalized quiz matched shoppers to the right remedy — conversion tripled.

B

Deeper sessions.

Playful Q&A kept visitors exploring 40% longer.

C

Trust + reward.

45 years of credibility plus a small finish reward sealed the purchase.

Have a moment your customers are already watching?

Bring us the trigger. We’ll handle everything else — rules, hedging, payouts, the lot.

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