← All case studies·Engagement·Personalization
Case Study · 12 of 13

How Ming Wang turned product discovery into a personalized style game.

Brand
Ming Wang
Mechanic
Style-Match game
Window
Always-on
Result
2× conversion rate
Run a campaign like this →See the campaign creative ↓
CAMPAIGN SNAPSHOT
Style-Match game
2×
Conversion on the personalized journey
Engagement+45%
Bounce rate−28%
AOV lift+34%
▶

PlayAbly built a style-match game that turns discovery into play — connecting each shopper’s taste to the right pieces. No discount required.

▶Play for a Discount · style match that converts
Results

The right pieces, found through play — conversion doubled.

▶ Product photoAdd a product / lifestyle shot
2×
Conversion rate
On the personalized journey
+45%
Engagement
Players explored more
−28%
Bounce rate
Fewer one-and-done visits
+34%
Higher AOV
Across players
"
The game actually understood my taste — I found three pieces I loved instead of bouncing.
MW
Ming Wang Customer
Verified buyer

01 — A broad catalog and a lot of bouncing.

Ming Wang’s range is wide, and new shoppers bounced before finding pieces that fit their taste.

They wanted to guide discovery without resorting to a sitewide discount.

02 — A style-match game that learns taste.

We built a quick style game that reads a shopper’s preferences and routes them to the pieces they’re most likely to love.

03 — Personalized, on-site, full price.

PlayAbly shipped the game on Ming Wang’s store, lifting engagement and conversion while cutting bounce — no discount required.

04 — The outcome: guided discovery that converts.

The style game doubled conversion, lifted engagement +45% and cut bounce 28% — relevance, not a discount.

The creative

What shoppers actually saw.

Style Match · mobile
MING WANG
▶ Play for a Discount

Tap your taste.
We’ll match the pieces
you’ll actually love.

STYLE
Onsite trigger
Style match · on-site
PICK YOUR VIBE
Which look is more you?
Tap to teach the game your taste.
Result
Your edit is ready.
Three pieces matched to your taste — plus a little reward to start.
Why it worked

Three reasons this beats a discount.

A

Guided discovery.

Matching taste to product turned browsers into buyers — conversion doubled.

B

Less bouncing.

A personalized path cut bounce 28% versus the standard site.

C

No discount needed.

Relevance, not a markdown, did the converting.

Have a moment your customers are already watching?

Bring us the trigger. We’ll handle everything else — rules, hedging, payouts, the lot.

Book a campaign brief →Read another case study
Up next:Dr. Morse’s · Health Quiz → 3× conversionMudMixer · ‘Do you need one?’ → 3.2× conversion