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Case Study · 08 of 13

How MudMixer turned product education into a 30-second game.

Brand
MudMixer
Mechanic
‘Do you need one?’ quiz
Window
Always-on
Result
3.2× quiz-taker conversion
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CAMPAIGN SNAPSHOT
‘Do you need one?’ quiz
3.2×
Quiz-taker conversion vs. site average
Quiz completion68%
Email opt-ins+47%
Avg. time to answer30s
▶

PlayAbly built an interactive quiz that helps DIYers and pros self-diagnose their setup and buy with confidence. No discount required.

▶‘Do you need one?’ · education that converts
Results

Confident buyers, captured emails, no discount required.

▶ Product photoAdd a product / lifestyle shot
68%
Quiz completion
Most finished every question
3.2×
Quiz-taker conversion
vs. site average
+47%
Email opt-ins
Captured at the result screen
92%
Got a clear rec
Quiz-takers matched to a product
"
It told me exactly why I needed one — no more guessing, no more lumpy mud.
MM
MudMixer Customer
Verified buyer

01 — A product people didn’t know they needed.

MudMixer solves a problem many DIYers and pros don’t realize they have — so the buying decision stalled at ‘do I even need this?’.

Static spec pages weren’t closing the gap between curiosity and confidence.

02 — A quiz that diagnoses, then recommends.

We built a 30-second ‘Do you need one?’ quiz that asks about the buyer’s setup and returns a clear, personalized recommendation.

03 — On-site, with email capture at the result.

PlayAbly designed and shipped the quiz on MudMixer’s store, capturing opt-ins at the result screen — no developer time, no discount.

04 — The outcome: confident buyers, captured emails.

Quiz-takers converted at 3.2× the site average and 92% got a clear recommendation — with +47% more opt-ins, no discount.

The creative

What shoppers actually saw.

Quiz intro
MUDMIXER
▶ Do you need one?

30 seconds.
Find out if a MudMixer
fits your setup.

QUIZ
Onsite trigger
Question screen
QUESTION 3 OF 5
How do you mix today?
Answer a few quick questions about your setup.
Result screen
92% match — here’s your MudMixer.
Based on your answers, this is the right model. Drop your email for the details.
Why it worked

Three reasons this beats a discount.

A

Education that converts.

The quiz turned ‘do I need this?’ into a confident yes — without a discount.

B

Captured at the peak.

Opt-ins happened at the result screen, when intent was highest.

C

Always-on.

Not a one-off promo — it works every day on the storefront.

Have a moment your customers are already watching?

Bring us the trigger. We’ll handle everything else — rules, hedging, payouts, the lot.

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