Discount codes were already everywhere
38% of the store's other orders in the window used a discount code.
3 for 3 offered something different: full price at checkout, and the bundle back if the game delivered.
A Sunday game with one clear number
We tied an Oct 8 to 17 window to one condition: the Patriots quarterback throws three or more touchdown passes against the Jets on Oct 18. Teams and players are named descriptively only, with no league or team endorsement.
Three bundles, code 3FOR3, banners, popups and email
Playably built the landing page, banners, popups, official rules and tracking. Get Maine Lobster ran it on its own store and Attentive sends, on three eligible bundles.
The outcome: three touchdown passes
The quarterback threw three, so qualifying bundles come back in full, excluding tax and shipping. Every enrolled order paid full price, and code orders averaged 24% above the store.
