← All case studies·Engagement·First purchases
Case Study · First-purchase driver

How My Medic turned everyday traffic into first-time buyers.

Brand
My Medic
Mechanic
‘Rescue Simulator’ game
Window
Jul–Aug 2025
Result
4× ROI · 3,659 opt-ins
Run a campaign like this →Play the game ↓
CAMPAIGN SNAPSHOT
‘Rescue Simulator’ game
4× ROI
From a single branded game — no discount
Opt-in rate lift227%
Game completion48.9%
New opt-ins3,659
▶

PlayAbly built My Medic a “Rescue Simulator” — a fast branded game that teaches preparedness as you play, turning existing traffic into email/SMS opt-ins and first purchases.

Case Study · First-purchase driver
▶Rescue Simulator · can you save the patient in time?
Results

Traffic into opt-ins, then first purchases.

4×
Return on investment
From a single branded game
227%
Opt-in rate lift
v.1 → v.2 (0.92% → 3.02%)
48.9%
Game completion
Up from 30.7% in v.1
3,659
New email / SMS opt-ins
From 121K impressions
"
Version 2 nearly doubled completion and tripled opt-ins — same traffic, far more customers.
MM
My Medic × PlayAbly
Campaign recap · Jul–Aug 2025

01 — Everyday traffic, few first-time buyers.

My Medic had steady traffic but needed a way to convert browsers into opt-ins and first purchases — without leaning on a discount.

They needed the conversions without giving up margin.

02 — A branded rescue game.

We built a “Rescue Simulator” — a fast, branded game that teaches preparedness as you play, then gates the score reveal behind an email/SMS opt-in.

03 — We tuned it from v.1 to v.2.

PlayAbly built and ran the game, then iterated: v.2 nearly doubled completion (30.7% → 48.9%) and tripled the opt-in rate (0.92% → 3.02%).

04 — The outcome: opt-ins and first purchases.

The campaign captured 3,659 new email/SMS opt-ins from 121K impressions and drove $10.5K in revenue — a 4× return, with no discount.

Play it

Try the Rescue Simulator.

The exact playable that ran in the campaign — see if you can save the patient in time.

Why it worked

Three reasons this beats a discount.

A

Play beats pop-ups.

A branded game turned passive traffic into 3,659 opt-ins — no discount required.

B

Iteration compounds.

Tuning v.1 → v.2 nearly doubled completion and tripled opt-ins on the same traffic.

C

Opt-ins become buyers.

Captured email/SMS turned first-time visitors into first purchases — $10.5K driven.

Have a moment your customers are already watching?

Bring us the trigger. We’ll handle everything else — rules, hedging, payouts, the lot.

Book a campaign brief →Read another case study
Up next:Skout · Cookie Rush → 7× ROIRoshambo · Play to Win → 6× ROI