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Case Study · First-purchase driver

How My Medic turned everyday traffic into first-time buyers

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Results

Traffic into opt-ins, then first purchases

4×
Return on investment
From a single branded game
227%
Opt-in rate lift
v.1 → v.2 (0.92% → 3.02%)
48.9%
Game completion
Up from 30.7% in v.1
3.02%
Opt-in rate
Share of impressions that opted in on v.2
"
Version 2 nearly doubled completion and tripled opt-ins: same traffic, far more customers.
MM
My Medic × Playably
Campaign recap · Jul–Aug 2025

01 — Everyday traffic, few first-time buyers

My Medic had steady traffic but needed a way to convert browsers into opt-ins and first purchases without leaning on a discount.

They needed the conversions without giving up margin.

02 — A branded rescue game

We built a “Rescue Simulator”, a fast, branded game that teaches preparedness as you play, then gates the score reveal behind an email/SMS opt-in.

03 — We tuned it from v.1 to v.2

Playably built and ran the game, then iterated: v.2 nearly doubled completion (30.7% → 48.9%) and tripled the opt-in rate (0.92% → 3.02%).

04 — The outcome: opt-ins and first purchases

The campaign turned 3.02% of impressions into new email/SMS opt-ins and returned 4× its cost, with no discount.

Play it

Try the Rescue Simulator

The exact playable that ran in the campaign. See if you can save the patient in time.

Why it worked

Three reasons this beats a discount

A

Play beats pop-ups

A branded game turned 3.02% of passive traffic into opt-ins, with no discount required.

B

Iteration compounds

Tuning v.1 → v.2 nearly doubled completion and tripled opt-ins on the same traffic.

C

Opt-ins become buyers

Captured email/SMS turned first-time visitors into first purchases: a 4× return.

Have a moment your customers are already watching?

Bring us the trigger. We’ll handle everything else: rules, hedging, payouts, the lot.

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