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Case Study · 03 of 13

How Roshambo turned email capture into something people wanted to play.

Brand
Roshambo Eyewear
Mechanic
Branded email-capture game
Window
< 3 weeks · Nov 2025
Result
6× ROI, 0% off
Run a campaign like this →See the campaign creative ↓
CAMPAIGN SNAPSHOT
Email-capture game · Nov 2025
6× ROI
In under three weeks · $15,277 in revenue
Game start rate20.38%
Opt-in rate8.20%
Game completion66.62%
▶

PlayAbly replaced legacy pop-ups with a branded Game at the capture moment — 0% off, 100% engagement.

▶Play-to-Win · the pop-up people didn’t close
Results

Gamified engagement that converts — not discounts that erode.

▶ Product photoAdd a product / lifestyle shot
6×
ROI
In under three weeks
20.38%
Game start rate
2× the industry benchmark
8.20%
Opt-in rate
vs. Yieldify’s 4.35%
$15,277
Campaign revenue
In under three weeks
"
Gamified engagement that converts — not discounts that erode.
RE
Roshambo Eyewear
Growth team

01 — Legacy pop-ups were ignored.

Roshambo’s email capture leaned on standard overlays — low start rates, lower opt-ins, and a discount bribe that cheapened the brand.

They wanted opt-ins that felt like a brand moment, not a tax on the visit.

02 — A branded game at the capture moment.

We replaced the pop-up with a quick Play-to-Win game tuned to Roshambo’s voice — earning the email through fun, not a forced discount.

03 — Live across the storefront in under three weeks.

PlayAbly built, themed, and shipped the experience on Roshambo’s existing stack — no developer time, full brand control.

04 — The outcome: 6× ROI in three weeks.

The branded game lifted opt-ins to 8.20% and drove $15,277 in revenue — 0% off, with most players finishing the experience.

The creative

What shoppers actually saw.

On-site game · capture moment
ROSHAMBO
▶ Play to Win

Are you buying?
Play the game,
win the deal.

PLAY
Onsite trigger
Game board
ARE YOU BUYING?
Tap to play.
Most players finish — and most opt in.
Win state
You won — claim your reward.
Drop your email to lock it in and shop.
Why it worked

Three reasons this beats a discount.

A

Fun beats friction.

A game earned the opt-in where a pop-up annoyed — start rates doubled the benchmark.

B

No discount erosion.

0% off. The reward was the experience, so margin stayed intact.

C

Built fast.

Live in under three weeks on the existing stack — no dev lift.

Have a moment your customers are already watching?

Bring us the trigger. We’ll handle everything else — rules, hedging, payouts, the lot.

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