The flagship mechanic

Full price.Real stakes.
100% cashback.

Gamified Rebates turn every checkout into a chance to Play & Win. Shoppers pay full price for a real shot at getting their whole order refunded when a real-world event hits.You keep full margin. We carry the risk.

Book a campaign brief →See live triggers
PlayAbly
PHI 24 · 24 KCQ4 0:12
▶ LAST CHANCE TO ENTER
Want a Free Order?
If the Big Game goes to overtime, your order is 100% refunded. Place it before kickoff tomorrow.
Use code:OVERTIME
18.25× ROAS
+57% AOV
$0 paid by brand
SOUL
Buckle Me Coats
Black Box My Car
Slinger Bag
Red & West
MyPadL
Roshambo
MudMixer
Michu
Ming Wang
Western Botanicals
My Medic
Replacements
The Sak
Hat Club
Jordan Craig
Built
Central Perk
Nation
Nutrition Faktory
State Bicycle
Enlighten Smiles
Price Shoes
Masai
Nectr
Dad Grass
Crosskix
The shopper journey

From the stands to the win.
One trigger, five moments.

A fan in the stadium gets the text, taps through, and buys at full price — entered to win it all back. If a goal lands in the Magic Minute (19:00–19:59) of the Final, every cent comes home.

01 The text at kickoff
02 The landing page
03 The buy
04 You're in
05 The Magic Minute hits
The text at kickoff
The landing page
The buy
You're in
The Magic Minute hits
3.2×
Conversion lift
— Cannabis subscription brand
+40%
Higher AOV
— Buckle Me Baby Coats
$0
Margin sacrificed
— Every brand, every campaign
18.25×
ROAS on rebate ads
— BlackBoxMyCar March Madness
Problem

Discounts capture attention,
but destroy margin.

A discount is a tax you pay on every order — win or lose. A rebate is a wager you only "lose" when something great actually happens. And even then, PlayAbly funds it, not you.
Full margin, every order Urgency from a real moment $0 brand liability
Side by side

Discounts vs. PlayAbly.

Same goal, capture attention and drive the sale. A very different outcome for your margin, your brand, and your data.

Discounts
PlayAbly
Shoppers buy at full price
Protects brand perception
Rich first-party data, not just an email
On-brand, custom game experience
Email capture
Margin impact
Discount on every order
$0, full-price sales
Who funds the reward
You, every order
PlayAbly, when it hits
The triggers

Pick a moment your
shoppers already care about.

A trigger is the real-world event that decides the payout. We choose ones with the right odds and the right emotion, then handle the hedge behind it.

Sports
Sports
A game going to overtime, a team making the playoffs, a no-hitter, a record broken.
"If the Big Game hits OT, your order is on us."
Weather
Weather
Snow on a holiday, a heat wave, rain on race day, measured against a public station.
"If it snows in NYC on Christmas, your coat is free."
Cultural
Cultural
An awards-show result, a season finale twist, a viral cultural moment landing.
"If the underdog wins the finale, drinks are refunded."
Milestone
Milestone
A follower goal, a launch-day target, a community number the brand is chasing.
"Hit 50k followers by April 30 and every order is rebated."
Why it works

A win-win,
by design.

Four steps. One purchase. A real shot at winning.
01
Shopper pays full price
Full price at checkout. No codes, no markdown.
▶ Full-margin revenue, today
02
We set a real-world trigger
We tie it to a real event your shoppers already care about.
▶ Turnkey · we run rules & odds
03
The moment plays out
It plays out live, with everyone watching the same outcome.
▶ Built-in reason to share
04
If it hits, 100% cashback
If it hits, every dollar is refunded. We fund the payout, not you.
▶ $0 brand liability beyond the cap

Diagnose your brand

See your ROAS on a rebate.

Drop in your store and what you spend on a product each month. We’ll read your brand, recommend your next rebate moment, and model the growth, in your look and feel.

$
2.2×
Free · no signup · ~5 seconds

Your ROAS on a rebate

2.2× → 3.1×

Same ad spend. A modeled +39% lift from a PlayAbly gamified rebate.

Today
$22,000
With rebate
$30,600
Incremental revenue / mo
+$8,600
Incremental / year
+$103K
Net rebate cost / mo
$1,400
Return on rebate spend
6.1×

Your next rebate moment

⚡ Recommended for your brand

4th of July Cash-Back Blitz

Goes live ~Jun 27 · 10-day run

A Buy Now, Win Later rebate tied to the fireworks. Customers buy now and play to win up to 100% back, redeemable on their next order.

+28% conversion, the game beats a flat “15% off”
+14% AOV, spend thresholds unlock bigger wins
Breakage + repeat, wins redeem later, funding the offer
Your store, your brand, running the rebate
Your brand
4th of July

Win up to 100% back

Buy now · play · win later

Play to win

Want this live on your store before your next big moment?

We build, brand, and launch the whole rebate for you.

Book a demo

Modeled estimate, not a guarantee. Lift ranges (conversion, AOV, breakage) are PlayAbly benchmark midpoints applied to the ROAS and spend you entered; your results depend on offer, audience, and category. Brand visuals are pulled live from your public site for illustration.

Ready to replace discounts with delight?

30+ Shopify brands launched. 100% retention. Your campaign next.

Book a demo →