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Case Study · Engagement & opt-in capture

How Replacements turned its homepage into a match-3 game.

Brand
Replacements, Ltd.
Mechanic
‘Match & Win’ match-3 game
Window
8-day test
Result
91% completion · 1,115 players
Run a campaign like this →Play the game ↓
CAMPAIGN SNAPSHOT
‘Match & Win’ game
1,115 players
In a single 8-day window — no discount
Games / session4×
Game completion91%
Opt-in rate22%
▶

PlayAbly turned the Replacements homepage into a branded match-3 game. Shoppers played, opted in for email & SMS to keep going, and got routed to collections matched to their answers.

Case Study · Engagement & opt-in capture
▶Match & Win · match the china, beat the clock
Results

Engagement and opt-ins, four rounds at a time.

1,115
Unique players
In a single 8-day window
4×
Games per session
Players kept coming back
91%
Game completion
Across 4,757 games played
22%
Opt-in rate
Share of unique players
"
Shoppers didn’t just visit — they played four rounds a session and opted in to keep going.
R
Marketing Team
Replacements, Ltd.

01 — A static homepage, passive visitors.

Replacements wanted shoppers to engage and opt in — without discounting — and to learn what each visitor was looking for.

They needed engagement and zero-party data, not another banner.

02 — A branded match-3 game.

We turned the homepage into a “Match & Win” match-3 game: match the china, beat the clock, and unlock more rounds with an email/SMS opt-in.

03 — Play, opt in, get routed.

PlayAbly built and ran the game; players opted in to keep playing and were routed to collections matched to their in-game answers.

04 — The outcome: engagement and opt-ins.

In a single 8-day window, 1,115 unique players played 4,757 games (91% completed), at ~4 games per session and a 22% opt-in rate.

Play it

Try Match & Win.

The exact playable that ran in the campaign — match the china and beat the clock.

Why it worked

Three reasons this beats a banner.

A

Play beats banners.

A match-3 game kept shoppers playing four rounds a session vs. a static banner.

B

Opt-in to keep going.

Gating extra rounds behind email/SMS captured opt-ins at 22% of unique players.

C

Answers route the shopper.

In-game answers sent each player to collections matched to what they wanted.

Have a moment your customers are already watching?

Bring us the trigger. We’ll handle everything else — rules, hedging, payouts, the lot.

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