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Case Study · Engagement & opt-in capture

How Replacements turned its homepage into a match-3 game

Run a campaign like this →Play the game ↓
Results

Engagement and opt-ins, four rounds at a time

91%
Game completion
Of every game started
4×
Games per session
Players kept coming back
22%
Opt-in rate
Share of unique players
0%
Discount
Engagement without a markdown
"
Shoppers didn’t just visit. They played four rounds a session and opted in to keep going.
R
Marketing Team
Replacements, Ltd.

A static homepage, passive visitors

Replacements wanted shoppers to engage and opt in without discounting, and to learn what each visitor was looking for.

They needed engagement and zero-party data, not another banner.

A branded match-3 game

We turned the homepage into a “Match & Win” match-3 game: match the china, beat the clock, and unlock more rounds with an email/SMS opt-in.

Play, opt in, get routed

Playably built and ran the game; players opted in to keep playing and were routed to collections matched to their in-game answers.

The outcome: engagement and opt-ins

In a single 8-day window, 91% of games were finished, players averaged about 4 games per session, and 22% of unique players opted in.

Play it

Try Match & Win

The exact playable that ran in the campaign. Match the china and beat the clock.

Why it worked

Three reasons this beats a banner

A

Play beats banners

A match-3 game kept shoppers playing four rounds a session vs. a static banner.

B

Opt-in to keep going

Gating extra rounds behind email/SMS captured opt-ins at 22% of unique players.

C

Answers route the shopper

In-game answers sent each player to collections matched to what they wanted.

Have a moment your customers are already watching?

Bring us the trigger. We’ll handle everything else: rules, hedging, payouts, the lot.

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