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Case Study · Guided product discovery

How The Sak turned browsers into buyers with a 30-second quiz.

Brand
The Sak
Mechanic
30-second style quiz
Window
Campaign run
Result
5× sales lift
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CAMPAIGN SNAPSHOT
‘30-second style quiz’
5× sales lift
Quiz takers vs. non-quiz visitors — no discount
Time to bag30s
Bounce rate−27%
Uptime100%
▶

PlayAbly replaced The Sak’s standard pop-up with a branded style quiz that appears just as shoppers are about to leave — guiding each visitor to the right bag, synced to Postscript & Klaviyo.

Case Study · Guided product discovery
▶30-second style quiz · find your perfect bag
Results

Browsers into buyers, at 5× the rate.

5×
Sales lift
Quiz takers vs. non-quiz visitors
30s
To the right bag
A few quick questions
−27%
Lower bounce rate
On quiz landing pages
100%
Uptime & flow integrity
Zero impact on automations
"
It was the first time our team could watch a simple on-site quiz drive real revenue — without worrying about tech support.
TS
Digital Marketing Lead
The Sak

01 — A pop-up that interrupted, didn’t guide.

The Sak’s standard pop-up interrupted shoppers without helping them find the right bag — and any new tool risked breaking their Postscript & Klaviyo automations.

They needed guidance and revenue without the tech risk.

02 — A 30-second style quiz.

We replaced the pop-up with a branded style quiz that appears just as shoppers are about to leave, guiding each visitor to the right bag in three quick questions.

03 — Synced to their stack, zero disruption.

PlayAbly built and ran the quiz, synced to Postscript & Klaviyo with zero integration issues — flows and automations untouched.

04 — The outcome: 5× the conversion.

Quiz takers converted at 5× the rate of non-quiz visitors, bounce dropped 27% on quiz landing pages, with 100% uptime and no discount.

Play it

Try the style quiz.

The exact 30-second quiz that ran in the campaign — find your perfect bag.

Why it worked

Three reasons this beats a pop-up.

A

Guidance beats interruption.

A quiz that finds the right bag converted takers at 5× non-quiz visitors.

B

Exit-intent, done right.

It appears as shoppers are about to leave — and drops bounce 27% instead of annoying them.

C

No tech headaches.

Synced to Postscript & Klaviyo with zero integration issues and 100% uptime.

Have a moment your customers are already watching?

Bring us the trigger. We’ll handle everything else — rules, hedging, payouts, the lot.

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