Stop fighting for attention,Grab it from
a playoff run.
The whole world is already watching. We put your store right there. Shoppers pay full price for a real shot at 100% back if the moment hits.We take the risk. You keep the margin.
Turnkey solutions to stop losing margin.
Four steps from impression to payout. Watch one shopper move through the whole loop. Your team approves the brief; we run every one.
One shopper. Every channel. One loop.
Wherever a shopper meets PlayAbly, the same Play & Win loop takes over: opt in, play, pay full price, win it all back.
A QR on the packaging or a POS sign turns any shelf into an entry point.
ON-PACK QR · POSA code on the jumbotron, a text after kickoff, a card at the gate.
QR · SMSA playable ad, a link in bio, or an on-site widget at checkout, live the same day.
AD · SOCIAL · ON-SITE
We turned “win it all back” into a product. A win-win, run end to end.
Borrowed, not bought
We attach the offer to a moment people already care about, a game or a cultural beat, and let the event do the marketing.
You keep the revenue
Full price at checkout. It replaces the discount you already give away, with no codes, no markdowns, no margin lost.
We handle the risk
If the trigger hits, we pay the rebate, not you. We model the odds and assume the exposure, so your margin is never touched.
We handle the admin
Rules, disclosures, tracking, payouts. You approve the brief, we run everything else.
How PlayAbly is different.
We kept the part that works about a spin wheel, the playful hook, then rebuilt everything around it to serve your margin, your brand, and your data.
Book a demoA game built for your brand, not a stock wheel
Match-3, swipe, scratch, stacker, all customized to your products, look, and tone. It feels like part of your store, because it is.
Full-price conversion, not a markdown
Event-based rebates and play-to-win mechanics give shoppers a reason to buy now at full price. You protect margin instead of discounting to it.
Zero-party data you can actually use
Every play reveals preferences and intent, feeding segmentation, recommendations, and lifecycle flows long after the campaign ends.
One loop across every channel
The same Play & Win experience runs on-site, in playable ads, in-store via QR, and at live events, so a single mechanic compounds everywhere your shoppers are.
Don’t just take our word for it.
Brands that replaced discounts with PlayAbly report higher AOV, stronger retention, and $0 of margin given up.
“Turning off discounting actually increased my sales. A total win-win.”
It was the perfect Christmas game, and I look forward to running it again next year. Sales jumped 23% on launch, participant AOV rose 40%, and we never touched our price.
“Our best Meta campaign in a month, and it wasn't even a sale.”
March Madness overtime cashback: 18.25× Meta ROAS, promo AOV up 67%, and store sales up 57% versus the prior week. Nobody shares a coupon, but everyone shares a shot at a free dash cam.
“The conversion results speak for themselves. Can't wait to do more together.”
A playful health quiz that matches each visitor to the right remedy tripled conversion versus the old flat quiz and lifted add-to-cart 36% across the catalog.
You don’t take data. You earn it.
Because we sit on the transaction, we learn who bought, what they bought, and the event that moved them. At Unity, Angelo Ferro built the analytics and ad-monetization platform behind some of the most successful gamification products ever shipped, and learned the only durable data is the data you’re given.
So we earn the opt-in by making the brand and the shopper measurably better off. That’s the moat, and that’s why we win.
Frequently asked questions.
PlayAbly is a gamified-rebates platform for Shopify brands. Shoppers pay full price for a chance to win 100% cashback when a real-world trigger hits: a game going to overtime, snow on Christmas, a brand milestone. You keep full margin; we assume the financial risk.
No. You set a liability cap up front. If the trigger hits, PlayAbly funds the cashback. Beyond your cap, we absorb every dollar. Your margin is never exposed to the trigger.
It isn't a discount. Customers pay full price, so revenue lands in your Shopify exactly as it always has: no codes in the wild, no markdown stamped on the product, no brand equity lost.
Sports finals and overtimes, weather events, cultural moments, and brand milestones. If your customers are already watching it and the outcome is verifiable, we can model the odds and the cap.
Most campaigns go live in under 14 days. You approve the brief and the creative; we handle official rules, AMOE disclosures, hedging, tracking, verification, and payouts.
You start with one play and stack from there. Pricing scales with campaign size and liability cap. Book a brief and we will map it to your goal for the quarter.
Ready to replace discounts with delight?
30+ Shopify brands launched. 100% retention. Your campaign next.
